Brand Experiences

Austereo Annual Report

The second year Austereo asked us to design their annual report, they wanted something a little bit different.

Austereo positions itself as an entertainment brand, so our creative focussed on the delivery of its stars through radio, TV and internet. Using promo shots of the stars was a mandatory, so we digitally turned them into cardboard cut-outs and inserted them into lifestyle images. The resulting images are not only funny, they fit Austereo’s brand perfectly.

We suggested Austereo back up the printed report with the creation of a microsite with downloadable entertainment pieces, so shareholders could score themselves a “best-of” gag reel.

Austereo’s Kathy Gramp described the work as “excellent”, and we’re sure Austereo’s shareholders would agree.

View the Austereo Annual Report

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