Naming rights sponsorship for the 2010 Santos Tour Down Under gave Santos a great opportunity to build brand awareness on a scale like never before.
We noticed there was no online community for local or out-of town cyclists to connect, so we created a micro-site for riders to share training meet ups, cycling tips, follow STDU updates and of course meet for a well-earned drink afterwards!
Celebrity blogger and internationallyrenowned cyclist, Shane Kelly, wrote blogs about pro teams and where local riders should be in their training regime – in line with the professionals. A photographer was hired to take and upload shots of participating cyclists to the site. Rider could then share their photos with others.
The site was a sweet victory for Santos and we’re really looking forward to doing it all over again with them in 2011.
Fusion enjoyed an evening of magic and success at the 34th Adelaide Advertising and Design Club (AADC) Awards as can be seen on video and Facebook. The very funny magician, Matt Hollywood, provided some early entertainment and crowd victimisation (sorry, participation) that we were fortunate enough to avoid. We saved our stage presence for later, collecting five Finalists and three Awards.
Fusion enjoyed an evening of magic and success at the 34th Adelaide Advertising and Design Club (AADC) Awards as can be seen on video and Facebook. The very funny magician, Matt Hollywood, provided some early entertainment and crowd victimisation (sorry, participation) that we were fortunate enough to avoid. We saved our stage presence for later, collecting five Finalists and three Awards.
