Fusion win at the AADC Awards
Fusion enjoyed an evening of magic and success at the 34th Adelaide Advertising and Design Club (AADC) Awards as can be seen on video and Facebook. The very funny magician, Matt Hollywood, provided some early entertainment and crowd victimisation (sorry, participation) that we were fortunate enough to avoid. We saved our stage presence for later, collecting five Finalists and three Awards.
It was a privilege to be recognised by a distinguished panel of interstate judges with Finalists for our work with:
RDNS for Corporate Identities
Uni of Adelaide (whatsyourpreference.com) for Microsites
Santos Northern Lights Pop-Up Photo Booth for Experiential Events
Motor Accident Commission (MAC) Schoolies Festival for Experiential Campaigns
Fusion Christmas Cook Book Gift for Publications
It was even more of an honour to win three Awards for our work with MAC Schoolies Festival for:
Credit must not only go to our amazing team behind these projects but also to our clients for their vision and trust in our partnership.
Interestingly, whilst a lot of traditional advertising thinking were given gongs on the night, there was a definite shift in Fusion's direction towards rewarding great experiences rather than simply great ads.
The tide is definitely turning.