What we think, love + do

Will PayID reduce customer loyalty to your bank's brand?

Will PayID reduce customer loyalty to your bank's brand?

For the average financial institution, customer loyalty remains the cornerstone of revenue. The Chief Retention Officer (CRO) sleeps soundly as long as human nature takes the short route to doing nothing. But the CRO may soon be having nightmares.

Delivering delicious results for Detpak

Delivering delicious results for Detpak

As a global company creating packaging for the food services industry, Detpak's customer base ranges from big brands like McDonald's and Subway to the owner/operator of your local laneway coffee shop. Regardless of size, they all search for food packaging that helps their brand shine.

Episerver Highly Regarded by Gartner and Forrester

Episerver Highly Regarded by Gartner and Forrester

As a Premium Episerver partner, Fusion is proud to see Episerver recognised as a Challenger brand in the Gartner Magic Quadrant for Digital Commerce, and as a Leader in the Forrester Wave for Web Content Management and Gartner Magic Quadrant for Web Content Management.

Play to Win

Play to Win

The Smart Bank Playbook: 10 Strategic Plays to Sidestep the Big Guys.

Connecting APA Digitally

Connecting APA Digitally

After a nation-wide pitch, Fusion was appointed by APA Group to revitalise their digital presence.

Swimming in the Alps

Swimming in the Alps

A swimming pool?! In the Austrian Alps!? In WINTER!? Yes, you read that right!

Thawing Beauty

Thawing Beauty

Pack your thermals, warm up your cycling legs, and explore winter in the Jordaan area in Amsterdam.

Smarter start at Torrens University Australia

Smarter start at Torrens University Australia

It’s not every day you get to brand a new Australian university. We have been privileged to be involved with Torrens University Australia, the first new university to open in Australia for more than 20 years.

The Track Less Travelled

The Track Less Travelled

Matsushima is known as one of the three quintessential views of Japan, famed for leaving the 16th Century poet Matsuo Basho lost for words with its beauty.

Sunsets & Gnocchi

Sunsets & Gnocchi

It may sound strange to suggest Italian food in a Balinese town, but they must have a little Italian lady in the kitchen cooking up a storm because it’s the best Italian food I’ve ever tasted.

Another Day in Paradise

Another Day in Paradise

I’ve travelled all over the world but the place I found most stunning is a spot in Thailand called Phra Nang Beach.

Magnificent Mile

Magnificent Mile

The Magnificent Mile in Chicago is a must for those on a time budget.

Haylix Announcement

Haylix Announcement

To help grow and improve our premium hosting and cloud services to our clients, Fusion has acquired fellow STW company, Haylix. Haylix is a key Australian hosting and cloud provider dedicated to making sure your business is supported every step of the way.

Branching out nationally

Branching out nationally

Managing your money online can be daunting, so we’ve helped People’s Choice Credit Union to create a digital strategy that will provide members with all the tools they need to achieve their financial goals as well as attract new members.

Stretching your money further

Stretching your money further

People’s Choice Credit Union is a financial brand that is rebellious, unexpected, and offers more than the basics. Staying true to this, their Personal Loan Calculator brings an element of fun to the loan application process.

Gamification of your wallet

Gamification of your wallet

Launching a brand new type of bank account with all the contemporary necessities (Paywave, no monthly fees, eStatements, and internet banking, to mention a few) provides the opportunity to shake things up.

Driving the game forward

Driving the game forward

As Facebook is such a staple of people’s lives, MAC wants to use this platform to reach as many road users as possible. To help build their social media following, we created the MAC Game-Changer Facebook competition.

Baby on board

Baby on board

Bringing a more empathetic and cost-effective solution to IVF treatments was the driving message behind BUMP’s reimagined website. BUMP promises effective and contemporary fertility treatment in the simplest way. We were hired to put them in the position of digital pioneers in IVF solutions, with a better user experience and simple, clear content.

Motor Accident Commission's digital platform

Motor Accident Commission's digital platform

The Motor Accident Commission (MAC) is responsible for providing compulsory third party insurance and delivering public road safety initiatives in South Australia. One of the key ways to share these important messages effectively was by redeveloping their website into a modern publishing platform.

The Venice of the North

The Venice of the North

Bruges is known to be like a fairytale, so if you’re looking for something a little more whimsical when travelling, this is the European city for you.

The Simple Life

The Simple Life

Think about everything you could ever want from a lazy summer lunch in Italy.

Winter Wonderland

Winter Wonderland

If you’re looking for some fairytale snow adventure, then Hakuba Valley with its eleven ski resorts and awesome snowfall track record is where you’ll want to be.

Adelaide Oval website

Adelaide Oval website

Sporting ovals are much more than circles of manicured lawn. Ovals fill with emotions, expectations, and shared success. The redevelopment of Adelaide Oval required a website befitting the new facility, reflecting the technological advancements and interpreting the new Adelaide Oval brand.

The Rundle Lantern hears you

The Rundle Lantern hears you

As designers of the Adelaide City Council Rundle Lantern it is rewarding to see the landmark evolve. In collaboration with the Adelaide City Council we have created Tweet the Lantern, built from an idea within the Rundle Lantern Strategy. A website and web service enable you to tweet specific hashtags that trigger displays on the Rundle Lantern’s 748 panels, enabling real-time public interaction.

The Contented Website

The Contented Website

The challenge of managing content for your responsive website is now a step easier. Fusion has become an official EPiServer Content Management System Solution Partner.

People’s Choice Credit Union online Loans

People’s Choice Credit Union online Loans

Applying for a personal loan online should be quick, easy, convenient, secure and accurate. We helped People’s Choice Credit Union turn around a cumbersome loan process. After a detailed auditing process of their loan business, we designed and developed an online loan application app that fits within their regulatory protocols.

People’s Choice Credit Union banking app

People’s Choice Credit Union banking app

Asking questions and listening are elements of design that aid in developing an effective solution. We were engaged by People’s Choice Credit Union to develop a native mobile banking app that meets the expectations of their members. So we listened to those member expectations in detail.

MIGA – Bluey Alarm app

MIGA – Bluey Alarm app

Providing medical indemnity insurance to doctors, midwives, and medical students, MIGA wanted to bring to life a new addition to their brand, Bluey. They needed a useful app that works to demonstrate their tagline ‘Always on your side.”

Livable Housing Australia app

Livable Housing Australia app

Making a house a home is all about how you live in it. With extensive guidelines outlining the key elements that make homes comfortable, safer and easier to use, Livable Housing Australia came to us with the need to make this key information available via mobile.

Depending on website UX

Depending on website UX

Incontinence is something most people don’t want to talk about. Going online offers pleasing anonymity, so ensuring incontinence sufferers can access free samples and gain product information is a priority when you’re Kimberly- Clark.

Big issue of rider safety

Big issue of rider safety

Big things in Australia tend to take on a cult following. Whether it’s fruit, crustaceans or fish, a surprise in scale can amuse and delight us. To raise public awareness of cycling safety as well as give the Motor Accident Commission a memorable presence at the Tour Down Under Village in Adelaide’s Victoria Square, we created a 40 metre high inflatable fluro green bike.

Arup Inspect App

Arup Inspect App

Tablet technology is changing the way we learn, work, relax and play. As an innovative global building infrastructure and consulting firm, Arup saw an opportunity to adopt new tablet technology within their inspection and auditing services.

Travel at Home

Travel at Home

Travel is cool and all, but what if you want to have an adventure without worrying about traveler’s cheques or insulting people with your poor grasp of their language and customs?

Bay by Boat

Bay by Boat

If you’re after beaches to die for, you can’t miss St Paul’s Bay in Lindos.

Spray Away

Spray Away

If you’re more Camden than Kensington and more Rolling Stones than The Beatles, take a peek at Leake Street graffiti tunnel.

STW Invests in pioneering digital agency Fusion

STW Invests in pioneering digital agency Fusion

STW, Australasia’s leading marketing content and communications services group, announced today a further step in its digital leadership strategy via a minority stake in Adelaide-based digital powerhouse, Fusion.

What are you up to on the internet?

What are you up to on the internet?

To help our clients make the most of the opportunities the internet provides, we wanted to know what South Australians are up to on the internet.

Fusion Client Gift 2012

Fusion Client Gift 2012

People often return to work from the New Year break without getting to fully experience every piece of their ideal holiday. This year we are trying to remedy this with our Fusion Build-a-Break gifts.

High Speed

High Speed

Having the opportunity to drive a Ferrari is one thing, but being able to smash it flat out around one of the most famous race tracks in the world is another.

Paddle to Paradise

Paddle to Paradise

Ever since I was a young lad growing up in the middle of England, my inner Robinson Crusoe longed for an exotic escapade.

Our Nation iPad App

Our Nation iPad App

The Our Nation App generates scenarios based on Australia's economic and demographic trend data.

Rock up to the race for free: Television Commercial

Rock up to the race for free: Television Commercial

Check out the Clipsal500 'Rock up to the race for free' TVC we created for the folks at the Motor Accident Commission to promote the free transport service that MAC and others provide to deliver a safe travel option for ticket-holders for the duration of the event. To further promote the service, we also designed and produced posters that have been installed inside metro buses, trains and trams for the weeks coming up to the event.

Not so flawless Facebook

Not so flawless Facebook

Despite having nearly a billion people actively using Facebook, their user interface has some problems. Facebook is meant to be helping us connect and find our friends, but its search function is actually hindering this fundamental process.

Get your Hot Slice

Get your Hot Slice

Having the opportunity to drive a Ferrari is one thing, but being able to smash it flat out around one of the most famous race tracks in the world is another.

Solace for All

Solace for All

As a parent of pre-tween kids, when looking to escape for a week or so I need to find something compelling for them, as well as a place that gives my wife and I an escape from the kids too.

Conversions: Analytics are more than just visits

Conversions: Analytics are more than just visits

Back in the earlier days of websites and how we analysed them, you would be beating your chest about how many visitors your site was getting versus your mates - "ours gets 1,000 visitors per day, it's doing great guns", "oh but our site gets 10,000 a day so I'm going to be a very rich man" and so on. But then your smarter mate comes in and says "our site gets 500 conversions a day and I bet my site is more successful than yours" - and I bet he's right...

Lost in the Wilderness

Lost in the Wilderness

If you want to get away from the hustle and bustle of daily life, the Overland Track Hike across Cradle Mountain-Lake St Clair National Park in the Central Highlands of Tasmania will take you away from it all for five days.

SACA West End Redbacks Website

SACA West End Redbacks Website

To provide more prominence to the South Australian Cricket Association’s flagship team, the West End Redbacks, we created a new website specifically for the team to communicate directly with their fan base.

Sitecore Partnership

Sitecore Partnership

Fusion are pleased to announce a SA first, our newly signed partnership with Sitecore, a Content Management System used by millions world-wide. Sitecore is a high-end system that can sense and adapt to a customer’s needs in real time, seamlessly personalising content and tracking visitor activity.

Pro AV Solutions Website

Pro AV Solutions Website

After battling with an old site and CMS that just wasn’t performing, Pro AV Solutions approached us for help to define, design, develop and deploy a great new site that not only solved their CMS problem, but also gave them a seamless e-commerce system that increased their national online presence. They now have a new online store that displays their expansive product range, while also showcasing the expertise of their friendly staff.

Munns iPad App and Website

Munns iPad App and Website

To effectively catalogue and display their range, we designed an innovative online seed selector. Budding gardeners can now visit the virtual garden shed and enter a series of inputs that show the right seed and complementary products suitable for their backyard. The custom shopping list can then be printed for easy in-store purchase.

Medallion Homes Brand Identity & Website

Medallion Homes Brand Identity & Website

Medallion Homes are excited to announce the launch their refreshed brand identity and new website. Fusion lead a series of Brand Focus workshops where we worked very closely with the Medallion team to uncover many of the little known truths about the business behind the brand - known only by their customers.

Yalumba Intranet

Yalumba Intranet

The Yalumba Wine Company wanted to connect to hundreds of people who are geographically dispersed such as winemakers, vineyards crew and distributors. They needed an online communications platform to easily find and share information efficiently.

MAC Sponsorship Engagement Campaign

MAC Sponsorship Engagement Campaign

The Motor Accident Commission (MAC) sought new ways to better activate their sponsorship of Schoolies Festival. Leveraging the insight that young people value the opinions of their peers above all others, our strategy began by creating the positive message, ‘Look Out For Your Mates’. This created a platform that would resonate with peer conscious friends, inspiring them to keep each other safe.

Fusion win at the AADC Awards

Fusion win at the AADC Awards

Fusion enjoyed an evening of magic and success at the 34th Adelaide Advertising and Design Club (AADC) Awards as can be seen on video and Facebook. The very funny magician, Matt Hollywood, provided some early entertainment and crowd victimisation (sorry, participation) that we were fortunate enough to avoid. We saved our stage presence for later, collecting five Finalists and three Awards.

Santos Tour Down Under

Santos Tour Down Under

Naming rights sponsorship for the 2010 Santos Tour Down Under gave Santos a great opportunity to build brand awareness on a scale like never before. We noticed there was no online community for local or out-of town cyclists to connect, so we created a micro-site for riders to share training meet ups, cycling tips, follow STDU updates and of course meet for a well-earned drink afterwards!

Our Sleepy Koala wakes up students all over the world

Our Sleepy Koala wakes up students all over the world

Mobile apps promote brands around the world, so Fusion recently devised an app to globally reach prospective students who have Australia on their radar. We started by looking at what tourists love about Australia; koalas! We also knew that entertainment apps were popular, as were alarms.

Rundle Lantern wins AGDA Digital Media award

Rundle Lantern wins AGDA Digital Media award

The cream of the crop of the Australian design community came together on the 16th of October at the Brisbane Convention Centre for the presentation of the 10th AGDA National Biennial Awards. Some 2,000 plus entries were received for the Awards across 18 categories. In total there were 241 Finalists, 167 Distinctions and 8 entries achieving AGDA's highest accolade, the Pinnacle.

Dalrymple deliver beautiful wine through an elegant website

Dalrymple deliver beautiful wine through an elegant website

Increasing brand exposure and bottom line results, Dalrymple wanted to harness the power of the internet to meet the diverse needs of pinot-loving consumers and media – while not eclipsing the provenance of its rich, family owned heritage.

Making members feel special

Making members feel special

Increasing member participation was front of mind for National Pharmacies as they recently implemented a new range of member-focused features to their website.

Fusion helps Santos share their community spirit

Fusion helps Santos share their community spirit

Positive brand experience is something Santos definitely generated when staffing their pop-up photo booth at the Adelaide Festival’s annual Northern Lights installation. The event which paints Adelaide’s historic architectural icons on North Terrace with stunning light and vibrant colour at night, is a hugely successful free, family-friendly event run during the 2010 Adelaide Festival.

Serenity in Surfers

Serenity in Surfers

Located on Main Beach, Seaworld Resort escapes the hustle and bustle of nearby Surfers Paradise.

Pinxtos & Endless Wine

Pinxtos & Endless Wine

If you appreciate your food and drink and want to soak up some culture, San Sebastian is the town for you.

Chinese Mythology and Monkey Magic

Chinese Mythology and Monkey Magic

Got a taste for kitsch? Intrigued by Chinese mythology? Wondering what punishments await you in the afterlife for wasting food? Haw Par Villa is the place for you.

Fusion presents Social Media study in Berlin

Fusion presents Social Media study in Berlin

Fusion Co-Director, Gavin Klose, recently partnered with Uni of SA’s, Karen Nelson-Field to complete an intensive three month social media study which has resulted in a paper that has been invited for inclusion in the upcoming global ESOMAR conference: WM3 2010 Your audience = media consumer + generator.

Fusion attends Apple's WWDC10

Fusion attends Apple's WWDC10

iPhone / iPad application development skills at Fusion were finely tuned recently when our Director, John Chaplin, visited San Francisco for WWDC10, the annual technical conference for developers innovating with Apple technologies.

Fusion creates HeapsGood iPhone App

Fusion creates HeapsGood iPhone App

Continuing on from the success of the Heaps Good website we created, we’ve now designed and developed an innovative new mobile app that broadens Heaps Good content into the mobile context.

We are moving

We are moving

The landlord has sold the building and we have to move out. As much as moving can be a real pain, as one door closes another one opens. So we are viewing the move as an opportunity to find a home for Fusion that will be the best yet.

Connect to your customers using Twitter

Connect to your customers using Twitter

Think you don’t really need to know about twitter? It’s just something teenagers do. Read on to find out the reasons why a growing number of CEO’s are twittering, what businesses are using twitter for and how twitter can extend your corporate communications to reach out and connect with your customers.

The iPad - First Impressions

The iPad - First Impressions

It was really frustrating to watch the iPad launch and know it would be months before I could get my hands on one. But with thanks to the generous help of our friends at Negociants , there are now three iPads at Fusion.

Santos website wins Investor Relations award

Santos website wins Investor Relations award

After coming 6th in the 2008 AIRA ( Australian Investor Relations Association ) awards the Santos website has been presented with second place for 2009, making it one of the best investor relations websites made by an Australasian company. We are proud of this achievement.

Visitors from planet earth

Visitors from planet earth

Currently in the office we have some visitors from another place. These visitors are helping us out. They are not visitors from planet Geek with skills in coding, knowing new and amazing languages. Nor are these visitors from planet Design where the master Function rules over Form. No, these visitors are from planet earth. They are here to help us complete some usability testing.

Negociants Australia iPhone B2B website

Negociants Australia iPhone B2B website

Fusion has just put the finishing touches on an iPhone website for Negociants Australia, one of the nations leading fine wine importers. The website is specifically designed for use by Negociants national reps to easily locate and forward files from their iPhones while they are out in the field.

Digital Strategy - The end is the beginning

Digital Strategy - The end is the beginning

Many websites start off with the best of intentions (often with a solid strategy behind them); however, the launch of the new website is often treated as reaching a destination rather than the beginning of the journey. If you get into this mindset, things will start to fall apart.

Heart and soul of Australian winemaking online

Heart and soul of Australian winemaking online

Fusion has just finished and launched a shiny (no...a well cellared) website for Australia's First Families of Wine (AFFW), an exciting initiative of 12 family-owned Australian wineries. These iconic winery brands have partnered to create a unified front aimed at improving consumer, trade and industry body perceptions of the quality and depth of Australia's mid and upper tier wines.

Air Warfare Destroyer Alliance website hits the target

Air Warfare Destroyer Alliance website hits the target

The AWD Alliance's original website was falling short in many areas. The AWD Alliance engaged Fusion to overhaul its website, designing it from the ground up to be the AWD Alliance's core strategic communications platform.



EasyData - What's the State of the State?

EasyData - What's the State of the State?

Fusion were recently engaged by Department of Trade and Economic Development (DTED) to plan, design and develop a data enquiry web application that aggregates a vast array of economic, social and environmental indicators.

Our Heapsgood campaign on ACA

Our Heapsgood campaign on ACA

Our Heapsgood brand campaign was recently covered by A Current Affair. From the feedback we received via friends and family, it seems that many people are still watching the old analogue box and tuning into ACA.

Rundle Lantern Scoops SA Architecture Awards

Rundle Lantern Scoops SA Architecture Awards

Fusion is excited to announce that the Rundle Lantern won three category awards in the recent 2009 South Australian Architecture Awards. Created by Fusion for the Adelaide City Council, the Rundle Lantern was awarded in the categories of Urban Design, Collaborative design and the prestigious Adelaide Prize.

Negociants Australia website launched

Negociants Australia website launched

With branch offices in the USA, UK, Australia and NZ, Negociants International is one of the world's pre-eminent premium wine exporters. We recently launched a redeveloped version of Negociants Australia's national division website that focuses on making it easy for customers and employees to find valuable information about the Negociants international wine portfolio quickly.

Fusion helps deliver Santos’ growth story

Fusion helps deliver Santos’ growth story

Santos is an Australian oil and gas exploration and production company with high quality assets and projects throughout Australia and the Asia-Pacific region. We recently redesigned and upgraded their corporate website from Helium 2.0 to version 3.0 in order to incorporate a higher level of functionality.