Conquering complexity to increase conversions for Paperpak
We know that people don’t always buy the best products for their circumstances. This is largely because they buy products they can understand the quickest that may do the job.
Online shopping experiences that are easy, quick and frictionless should help users select the correct product for their needs.
Fusion helped Paperpak, a provider of premium packaging solutions, create a simple and efficient commerce solution.
Fusion used the principle of providing ‘clarity’ front and centre, to design and craft a minimalist digital ecommerce experience. Powered by Episerver, the new platform elevates ‘humble' paper products to ‘hero-level’ status on screen.
Easy to understand product information and a simplified checkout process help customers find the products they are looking for with ease.
Check out Paperpak’s beautiful and simple digital shopping experience here: