What are you up to on the internet?
To help our clients make the most of the opportunities the internet provides, we wanted to know what South Australians are up to on the internet.
We could get a rough idea from Australian based research and statistics, but nothing drills down into South Australia specifically.
Frustrated presenting broad information to clients who would often argue that, “It’s different here in SA”, we thought we would take matters into our own hands.
Collaborating with market research company Intuito, metro and regional South Australians were asked about internet use.
The result is “Our Digital State” a report detailing the connectedness, internet use, devices used, social media habits and online purchasing behaviour of South Australians.
The findings reflect the changes taking place as the internet moves to become entrenched as part of everybody's life.