Our Sleepy Koala wakes up students all over the world
Mobile apps promote brands around the world, so Fusion recently devised an app to globally reach prospective students who have Australia on their radar. We started by looking at what tourists love about Australia; koalas! We also knew that entertainment apps were popular, as were alarms.
So we recommended a fun Sleepy Koala alarm clock that reminds users of the TAFE SA Int. brand every day. It’s the 1st alarm clock app that’s entertaining and functional. The koala performs a variety of cute animations, coupled with classic Australiana alarm tones that amuse our overseas visitors to no end.
We developed the character to be interactive and easily shareable via social media and email. Downloaded over 10,000 times, he became Thailand’s 2nd most popular app in under a month. He’s been a big hit overseas and our client is so happy with the results they’re now ooking to produce a second version.