Brand Experiences, Digital Strategy, Interactive, Projects, User Experience, Web

Stretching your money further

People’s Choice Credit Union is a financial brand that is rebellious, unexpected, and offers more than the basics. Staying true to this, their Personal Loan Calculator brings an element of fun to the loan application process.

This is a positive step forward for People’s Choice as the unique tool replaces generic third-party calculators. The leap from calculator to loan application has been better integrated into the brand’s aesthetics. By designing imagery that adapts to how much the member is looking at borrowing, we created a space for the member to enjoy and linger in.

Time that members spent on the calculator page increased by 76%. This increase in time spent using the calculator is a sign of the members’ engagement. Instilling functional tools with a sense of fun helps People’s Choice continue to stand out as a uniquely fun financial brand.


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