Brand Experiences

Krix Integrated Campaign

Fusion guided Krix through a branding process that created an understanding of their current brand and enabled them to reposition themselves in a unique market space. The brand identity was refined through this process, and was then applied to a redesign of all communication and marketing collateral. Fusion redesigned an A4 product brochure into a prestige DVD-sized booklet that communicates the upmarket product range and wrote copy that set the tone for all future brand communications.

Krix packaging went from 4 colours to 2, significantly decreasing printing costs and providing Krix with a strong information design system that enables easy identification of products on shop floors. Fusion came up with an innovative unboxing experience that provides quirky messages inside the box, delighting the purchaser with an unexpected brand experience. The brand experience was further developed through speaker badging, revised user guides, redesigned rear speaker panels to make them more user-friendly, print advertisements, a humorous cinema commercial and the creation of an innovative website that provides a raft of information to the consumer regarding the Krix product range. Point of Sale posters and collateral were created for Krix’s dealer network to further promote the brand offering.

The Krix integrated experience is another instance of Fusion thinking beyond the promotion of products – we constantly look for ways to improve customer interaction with the brand at all touchpoints.


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