Road Safety Education via Virtual Reality
As part of Australia's greatest cycling race, the Tour Down Under (TDU), the Motor Accident Commission has the opportunity to spread the message of road safety to cyclists.
A number of road users are over-confident in their riding ability, percieving road safety messages as unnecessary.
Fusion was tasked with developing a digital activation to convey the message of 'Be Safe, Be Seen' to this difficult group of road users.
Activation / Virtual Reality Experience / iPhone App / Android App