We helped R U OK? ask Australia to step up and help start one million conversations.
As a suicide prevention charity, R U OK? wants to extend the reach of their message from one day a year to everyday. Their goal is to motivate meaningful engagements between loved ones and neighbours 365 days a year. Fusion developed ‘Quentin’, an interactive Question Mark character packed with technology, to help spark a million conversations around Australia. “With millions of Australians already supporting R U OK? Day, we’re excited to challenge them to do more to stay connected and have regular, meaningful conversations,” Campaign Director Rebecca Lewis.
Strategy / Branding / User Experience / Website / Web App / Consoles / SEM/SEO / Marketing
Quentin commenced his journey on R U OK? Day 8th September and is now travelling the country. Much like the Olympic torch, Quentin’s voyage relies on him being passed from person to person, community to community. However, unlike the Olympic Torch, Quentin’s route is not planned. His journey is determined by the challenge he gives to each new keeper.
Quentin will help people to proactively reach out to someone they’ve not seen in a while and do more to maintain stronger relationships.
Rebecca Lewis, CEO of RUOK?