Tasty leads, more often
B2B decision makers spend 1% of their time buying, and 99% researching...almost exclusively online.* This dramatic shift in purchasing behaviour led Detpak to collaborate with Fusion on shaping their digital transformation strategy. As a global company creating packaging for the food services industry, Detpak's customer base ranges from big brands like McDonald's and Subway to the owner/operator of your local coffee shop. The transformation strategy needed to accommodate B2B transaction needs with the speed, design and simplicity of a B2C website. *Source: Ogilvy On: Social Media for B2B Companies.
Strategy / User Experience / Website / SEM/SEO / Commerce
B2B buyers are no different than the rest of us. When they have a problem, the web is their first stop. Their expectations of the digital experience are extremely high due to the totality of their online shopping experiences. For Detpak.com, we took UX cues from fashion and food commerce websites to create a beautiful, high-performing digital solution.
Damien Mair, Fusion Co-Founder