Joust is a digital service that empowers people to reverse-auction their loan, allowing lenders to battle in real-time to win the customer's business.
As someone who had been in financial services all his life, Mark Bevan believed that lenders had introduced too much complexity into the loans process. He passionately believed that mortgages could be easier to understand, and that there was a more straightforward way for consumers to secure a better deal. Fusion worked intensely with Mark and his team to transform a 'back of the menu' sketch into Joust - an intuitive, mobile-focused platform that was designed to deliver friction free experience to both consumers and lenders.
Strategy / Naming / Branding / User Testing / Website / Web App / Lending Consoles / SEM/SEO / Digital Marketing
Australia’s home loan market is fiercely competitive. Brokers now command the lion’s share of the customer base, vying with the Big Four ahead of hundreds of smaller lenders. $2 billion a year is spent by banks on broker commissions to prise customers away from their existing lender. Despite this, consumer apathy is the number one reason that better deals and lower rates aren’t being sought out by Aussies. These insights formed the foundation of the business model that Mark and the team shared with potential investors. There was clear opportunity to disrupt the way lenders and consumers connect - tipping it in favour of the customer’s wallet.
Creating standout in the fintech sector went beyond a memorable name.We carefully chose a brand colour palette that was ‘lender neutral' and unique to the brand too. Illustration style was paired with engaging photography to create a familiar personality across the user experience - we wanted Joust to challenge perceptions without sacrificing trust, the most important asset for a financial brand.
Our startup has benefited in countless ways from the skill, enterprise and energy of the Fusion team. Without them, we wouldn’t have a unique digital strategy based on their team’s deep understanding of financial services, a quality user experience or a robust platform that continues to impress consumers and lenders across Australia. Fusion also helped us stand out by creating a unique brand name that we absolutely love.
Mark Bevan, CEO JOUST