Helping Provide A Better Quality of Life
Telethon Kids’ multi-tenanted Episerver CMS powered solution helping parents and researchers.
The challenge
Accessible medical research for Australians
As one of the largest and most successful medical research institutes in Australia, the Telethon Kids Institute needs a platform that reflects their commitment to providing accessible information. The result was a website that delivers important medical research to a local and global audience, powered by Episerver.
Deliverables
Strategy / User Experience / Website / SEO / Live Prototyping
The Direction
Recognising and sharing expertise
The Telethon Kids website needed to provide personalised and accessible access to cutting edge research and information. The website also functions as a main driver for donations and heightens the Institute's engagement with the public. The new website is responsive, and optimised fnor search engines to provide the best possible user experience. Technical SEO best practice was implemented on launch, and ongoing SEO auditing ensures the website is always fully optimised.
The Design
Personal experience. Easy to use.
Powered by the capabilities of the Episerver CMS, Fusion has designed a website that enables Telethon Kids to create a customised user experience for each visitor. Episerver's Personalisation engine builds a profile of each visitor to the website, and uses their behaviour to show articles relevant to their interests and intent. The website also makes extensive use of Episerver FIND, which allows users to search through thousands of research articles and pinpoint information with a few clicks. The accessibility toggle is a small yet powerful innovation to this platform. This allows the user to view a high contrast version of the website - perfect for users with screen readers or other impairments.
The Study Websites
Simple creation, every time
Alongside the main website, the Telethon Kids platform supports over 13 additional study websites. Each study website was created without writing an extra line of code. Shared blocks and a custom theming engine housed in the same CMS instance allowed for content editors to create new websites with very little effort. Despite being standalone websites, Episerver FIND's powerful search functionality allows the user to search for content from any of the study websites, regardless of which website they are currently viewing. The global navigation tool at the top of the website enables users to effortlessly view and navigate between the study websites without having to memorise URL addresses.
The Results
Increased user engagement in medical research
Since going live, Telethon Kids has seen a positive impact in user engagement and traffic from search engines.
62%
increase in users
38%
increase in overall session duration
55%
increase in session duration from search engines
The website reflects the Institute’s commitment to providing accessible information to the community, government, practitioners and researchers around the world.
Elizabeth Chester, Telethon Kids Director of Communications and Development
More case studies
An Effortless Education Experience
International Hospitality
