Fusion helps Santos share their community spirit
Positive brand experience is something Santos definitely generated when staffing their pop-up photo booth at the Adelaide Festival’s annual Northern Lights installation. The event which paints Adelaide’s historic architectural icons on North Terrace with stunning light and vibrant colour at night, is a hugely successful free, family-friendly event run during the 2010 Adelaide Festival.
To leverage their sponsorship of Northern Lights, Santos approached Fusion to produce an experience that exhibition goers would love. They wanted to create something memorable that would allow them to truly engage with the community.
So we suggested a pop-up photobooth! One that was free to the public and allowed people to bask in the full ambience of the light and buildings surrounding them.
Santos employee volunteers staffed the photo booth and members of the public had a professional photo taken in front of the lit buildings and then received a free print on the spot. The reverse of the photos held a significant message on the back; reminding them that Santos is a not just an energy company, but a company with energy!
And they sure are – participants received their photos within 30 seconds! The true stars of the night were the Santos volunteers who created a fantastic atmosphere, generating just as much fun as the punters did!
The booth was a great success with over 1100 photos of people and groups taken. Images were then placed online for people to easily share with friends and family.
Nearly 3,500 people had their photo taken and over 75% of people visiting the online gallery shared their fabulous pics via Facebook.
Santos’ partnership with the Adelaide Festival was recognised as one of the best strategic and creative connection between the arts and business in South Australia, winning the Australia Business Arts Foundation (AbaF) Community Award in 2010.