Our Heapsgood brand campaign was recently covered by A Current Affair. From the feedback we received via friends and family, it seems that many people are still watching the old analogue box and tuning into ACA.
The traction the campaign has gained has been pretty exciting, and it's great to see that the Facebook group has grown by over 10,000 members since our integrated activities commenced in multiple mediums.
At the community driven website we created, you can contribute what you think is heaps good about South Australia or just dive in and find something cool to visit or experience next weekend.
Fusion has just finished and launched a shiny (no...a well cellared) website for Australia's First Families of Wine (AFFW), an exciting initiative of 12 family-owned Australian wineries. These iconic winery brands have partnered to create a unified front aimed at improving consumer, trade and industry body perceptions of the quality and depth of Australia's mid and upper tier wines.
Many websites start off with the best of intentions (often with a solid strategy behind them); however, the launch of the new website is often treated as reaching a destination rather than the beginning of the journey. If you get into this mindset, things will start to fall apart.
