Hebe

Creating a new identity for Hebe and improving the online experience.

Hebe is an Australian owned and operated online florist.

hebe.com.au

  • Hebe

    Challenge  easyflowers.com.au's name was easily confused with others in their category and their online experience wasn’t fulfilling customer needs.

    Solution  We found a clear point of difference for the brand and developed a simpler, more memorable name and identity, 'Hebe'. The new identity included innovative packaging and emotion-driven greeting cards, as well as a fully redesigned website with streamlined e-commerce.

    Result  With a new identity, and the website's redesign including a unique feature that helps shoppers select gifts based on the emotion they wished to convey to their recipient, their e-commerce experience was vastly improved.

  • Hebe

    Challenge  easyflowers.com.au's name was easily confused with others in their category and their online experience wasn’t fulfilling customer needs.

    Solution  We found a clear point of difference for the brand and developed a simpler, more memorable name and identity, 'Hebe'. The new identity included innovative packaging and emotion-driven greeting cards, as well as a fully redesigned website with streamlined e-commerce.

    Result  With a new identity, and the website's redesign including a unique feature that helps shoppers select gifts based on the emotion they wished to convey to their recipient, their e-commerce experience was vastly improved.

  • Hebe

    Challenge  easyflowers.com.au's name was easily confused with others in their category and their online experience wasn’t fulfilling customer needs.

    Solution  We found a clear point of difference for the brand and developed a simpler, more memorable name and identity, 'Hebe'. The new identity included innovative packaging and emotion-driven greeting cards, as well as a fully redesigned website with streamlined e-commerce.

    Result  With a new identity, and the website's redesign including a unique feature that helps shoppers select gifts based on the emotion they wished to convey to their recipient, their e-commerce experience was vastly improved.

  • Hebe

    Challenge  easyflowers.com.au's name was easily confused with others in their category and their online experience wasn’t fulfilling customer needs.

    Solution  We found a clear point of difference for the brand and developed a simpler, more memorable name and identity, 'Hebe'. The new identity included innovative packaging and emotion-driven greeting cards, as well as a fully redesigned website with streamlined e-commerce.

    Result  With a new identity, and the website's redesign including a unique feature that helps shoppers select gifts based on the emotion they wished to convey to their recipient, their e-commerce experience was vastly improved.

  • Hebe

    Challenge  easyflowers.com.au's name was easily confused with others in their category and their online experience wasn’t fulfilling customer needs.

    Solution  We found a clear point of difference for the brand and developed a simpler, more memorable name and identity, 'Hebe'. The new identity included innovative packaging and emotion-driven greeting cards, as well as a fully redesigned website with streamlined e-commerce.

    Result  With a new identity, and the website's redesign including a unique feature that helps shoppers select gifts based on the emotion they wished to convey to their recipient, their e-commerce experience was vastly improved.

Project Info