31
Oct


Our Thinking

10 tips to improve your website

The Internet is now recognised as a mainstream media type, with research suggesting the average person’s Internet use is surpassing time spent in front of the television. With this in mind, make your business’s website more effective with the following 10 tips from Damien Mair, Fusion Principal. Read more

31
Oct


Brand Experiences

Blue sky day at Austereo

As a listed public company Austereo needs to publish an annual report every financial year. Read more

31
Oct


Brand Experiences

Dodgy ladders viral campaign

Challenge: Bailey Ladders’ advertising agency wanted to create an online viral campaign for their client. The online offering would run in conjunction with staged events, press ads and motorcycle billboards. The agency approach us to develop and manage a website that would be found really easily, engage audience participation and create a viral-like referral effect spreading information about Bailey Ladders. Read more

31
Oct


Fusion News

Four AGDA awards won

We enjoyed the lamb at the AGDA national awards held in Canberra recently. With comedian Shaun Micallef hosting the night there was plenty of laughter in The Great Hall at Parliament House. Read more

31
Oct


Fusion News

Network Now with UniSA

The University of South Australia (Uni SA) is in its third year of running a highly successful networking event. Titled “Network Now” the University brings together students, graduates and alumni industry leaders together for a dinner. This opportunity helps prepare the students for the next step into industry. Read more

31
Oct


Life @ Fusion

Supporting World Vision

Having just had one of the driest and warmest winters on record, our team has been hitting the soft drink. The proceeds from this fizzy quencher are used to support children in developing countries. This year we have purchased; two emergency packs for families in Lebanon, blankets for Zambia, school supplies for Cambodia, clean water in Kenya and a goat in Myanmar. Read more

31
Oct


Brand Experiences

Tailored intranet for Credit Union

Savings and Loans is one of Australia’s largest member owned credit unions with 160,000 members and over $1 billion in assets. They have been putting member service ahead of profits since 1949. Read more

31
Oct


Brand Experiences

The Quay to life

Challenge: Urban Construct required a new advertising agency. Their Port Adelaide redevelopment Newport Quays was well underway and the project needed greater promotion with a fresh, innovative approach. With a controversial pitch outlining that we are not an adverting agency, and don’t think like them, we won over the client. The first project was to generate an advertising print campaign to 'promote with urgency' the final properties remaining on the market for Stage 1 Edgewater. Read more

31
Oct


Our Thinking

Web trends

When we are on the internet we are giving our precious time to the websites we visit. Business websites have to be totally customer focused and make access to information easier and more interesting. One of our principles, Damien Mair explains four online technology trends that display real customer focus. Read more