Seizing the opportunity to digitally connect Beyond Bank with their target market
A fundamental part of digital brand activity is continuous optimisation. Central to this process is a willingness to try out new opportunities quickly and learn from the results. Beyond Bank engaged Fusion to produce a Snapchat filter for the Credit Union Christmas Pageant that increased brand awareness with their target market, while also enhancing the audience’s pageant experience.
Digital Design / Social Marketing / User Experience
In taking quick initiative, Fusion geofenced the pageant journey to ensure that Beyond Bank had the only filter for the event. The results saw significant increase in brand awareness with over 50% usage rate and the filter viewed on images over 60,000 times through direct snaps and stories. Just as significant is the confidence that a small, timely experiment has given Beyond Bank – all part of continually optimising their digital presence.
Note: After the initial success of the filter, Beyond Bank reused the filter to further connect with prospective customers at the Lights of Lobethal.