Brand Experiences

Santos Tour Down Under

Naming rights sponsorship for the 2010 Santos Tour Down Under gave Santos a great opportunity to build brand awareness on a scale like never before. Read more


Life @ Fusion, Mobile, Thinking

Pilgrimage to Apple WWDC10

Sometimes you just know you are in the right place at the right time. When the guy at the Apple's World Wide Developer's conference opened up his list of attendees straight to my name, it felt good. But it was always going to feel pretty exciting to finally go to an Apple conference. Read more

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Our Sleepy Koala wakes up students all over the world

Mobile apps promote brands around the world, so Fusion recently devised an app to globally reach prospective students who have Australia on their radar. We started by looking at what tourists love about Australia; koalas! We also knew that entertainment apps were popular, as were alarms. Read more