Brand Experiences

Network Ten cheer on The Adelaide Fringe Festival

Network Ten press ad

Adelaide Fringe Festival’s major television partner, Network Ten, wanted to show their support for the festival this year with a press ad inside the back cover of the Fringe Festival Guide.

They approached Fusion for help to create a press ad. So we created a simple, interactive tool for Fringe goers to show their support and get into the playful spirit of the festival.

In keeping with Network Ten’s brand values and youthful style, we created the cheeky clapping hands and dry humoured copy to share Network Ten’s big love for the Festival – all the way through to the Fringe Festival artists themselves.

The ad put smiles on faces, along with the rest of the truly amazing Festival performances. The Fringe generates such a wonderful atmosphere; we can’t wait for next year!


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