Brand Experiences

CricketSA Website

Since being taken over by Fusion, the South Australian Cricket Association website has been incredibly successful. The current website is the second evolution; the initial website was starting to look tired due to changing technology such as faster internet speeds and increasing monitor sizes.

Fusion took SACA through an extensive redefine stage, determining visitor requirements through the exploration of various personas. This was reflected in the new online presence through a separation of the cricket business from the stadium business into two websites, the SACA website and the Adelaide Oval website, which are related by visual elements while remaining quite distinct from each other.

The website is an integral part of SACA’s overall marketing strategy – member renewals can now be transacted online and dynamic video provides a richer user experience.

www.cricketsa.com.au  www.adelaideoval.com.au

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