07
Aug


Branding, Digital Strategy, Projects

Depending on website UX

Incontinence is something most people don’t want to talk about. Going online offers pleasing anonymity, so ensuring incontinence sufferers can access free samples and gain product information is a priority when you’re Kimberly- Clark.

We were engaged to examine analytical user experience reports for Kimberly- Clark’s range of Depend products and redesigned their website appropriately. Taking a user-centric approach we simplified access to free samples and customised the website for each gender. In addition we designed the website to be responsive for mobile and tablet viewing.

In the first 3 months Kimberly-Clark experienced an increase in traffic of 1100% and an 850% increase in requests for free samples.

depend.com.au

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