01
Feb

Not so flawless Facebook

Despite having over 800 million people actively using Facebook, Facebook's user interface has some problems. Facebook is meant to be helping us connect and find our friends, but its search function is actually hindering this fundamental process. Read more

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29
Sep

Conversions: Analytics are more than just visits

Back in the earlier days of websites and how we analysed them, you would be beating your chest about how many visitors your site was getting versus your mates - "ours gets 1,000 visitors per day, it's doing great guns", "oh but our site gets 10,000 a day so I'm going to be a very rich man" and so on. But then your smarter mate comes in and says "our site gets 500 conversions a day and I bet my site is more successful than yours" - and I bet he's right... Read more

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20
Sep

Learning Management System

If your organisation trains a lot of people each year, you might want to consider a customised online Learning Management System (LMS) that fast tracks training and provides visibility of staff compliance at a glance. Read more

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01
Dec

Social Media Berlin paper & presentation

The research paper "The Social Media Leap" was presented in Berlin by Fusion and the Ehrenberg-Bass Institute. Read more

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07
Nov

Pilgrimage to Apple WWDC10

Sometimes you just know you are in the right place at the right time. When the guy at the Apple's World Wide Developer's conference opened up his list of attendees straight to my name, it felt good. But it was always going to feel pretty exciting to finally go to an Apple conference. Read more

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23
Sep

Fusion presents Social Media study in Berlin

Fusion Co-Director, Gavin Klose, recently partnered with Uni of SA’s, Karen Nelson-Field to complete an intensive three month social media study which has resulted in a paper that has been invited for inclusion in the upcoming global ESOMAR conference: WM3 2010 Your audience = media consumer + generator. Read more

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18
Aug

Fusion attends Apple's WWDC10

iPhone / iPad application development skills at Fusion were finely tuned recently when our Director, John Chaplin, visited San Francisco for WWDC10, the annual technical conference for developers innovating with Apple technologies. Read more

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28
May

Connect to your customers using Twitter

Think you don’t really need to know about twitter? It’s just something teenagers do? Find out how twitter can extend your corporate communications to reach out and connect with your clients. Read more

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06
May

The iPad - First Impressions

The iPad - First Impressions from the Fusion fanboy. Read more

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24
Feb

Visitors from planet earth

Currently in the office we have some visitors from another place. These visitors are helping us out. They are not visitors from planet Geek with skills in coding, knowing new and amazing languages. Read more

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16
Nov

Digital Strategy - The end is the beginning

Many websites start off with the best of intentions (often with a solid strategy behind them); however, the launch of the new website is often treated as reaching a destination rather than the beginning of the journey. If you get into this mindset, things will start to fall apart. Read more

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04
Mar

Facebook: Marketers friend or foe?

Over 5 Million Australians are now on Facebook. With 175 million active participants, its easy to see how its the 5th most trafficked website in the world and the 3rd highest trafficked website in Australia. Yes its successful, but what is it, why are people using it, and how can you add Facebook activities to your branding toolkit? Read more

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11
Dec

Customer focused web trends

When we are on the internet we are giving our precious time to the websites we visit. Business websites have to be totally customer focused and make access to information easier and more interesting Read more

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04
Dec

10 tips to improve your website

The Internet is now recognised as a mainstream media type, with research suggesting the average person’s Internet use is surpassing time spent in front of the television. Read more

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21
Aug

People read online in an F shape

From your own experience you know that reading a computer screen is very different from reading a book. A recent study by Jakob Nielsen found that people read website content in an ‘F’ shaped pattern. Read more

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