26
Jun


Brand Experiences

StudyAdelaide

StudyAdelaide is funded by the State Government’s Department of Further Education, Employment Science and Technology (DFEEST), the Adelaide City Council, 36 private education institutes and South Australia’s public universities: The Univer StudyAdelaide is charged with developing and expanding South Australia’s share of the national education export market, promoting Adelaide as a centre of education excellence and highlighting the many advantages for international students who choose to live, study and work in Adelaide. In the past decade, SA’s international education industry is the 4th largest export earner, generating $741 million to the state’s economy last financial year; increasing 16.5% from 2006/07. Adelaide continues to attract record numbers of international students, with more than 32,000 expected to choose Adelaide as their study destination in 2009. This represents an increase of 14 per cent on 2008 figures, and demonstrates the vital role StudyAdelaide plays in positioning Adelaide as an education ‘destination’.

Fusion has had a working partnership with StudyAdelaide since 2005 and have acted as the catalyst to make their marketing ideas a reality – from refreshing their brand to the creation of a vast array of marketing collateral, Fusion have helped StudyAdelaide build on their brand success. Some collateral is multi-lingual and has been translated into 12 different languages to enable overseas students, their parents and advisors learn more about South Australia as a study ‘destination’. This is most obvious when the point of sale material stands out amongst other states and countries at educational exhibitions and trade fairs. The StudyAdelaide brand is now highly recognisable - the many compliments they receive at events prove the effectiveness of a great brand experience.

The StudyAdelaide website uses social media tools to further engage potential students, including active blogs whose most recent posts are displayed on the homepage, as well as links to facebook and Flickr. These tools enable overseas students living here to share their experiences and act as advocates for the state. Further tools include a Discover Adelaide section that uses google maps to show what Adelaide is like from the ground, an online student directory and course guide, as well as masses of helpful content that provides information on how to get here as well as the support services available to students once they arrive.

StudyAdelaide’s Survival Guide, designed by Fusion, is now in its third reprint as it is a very popular tool for orienting students within Adelaide when they first make the move here to study

www.studyadelaide.com

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