16
May


Film & Television

SA Tourism - Limestone Coast & Fleurieu Peninsula TV commercial

Challenge
We were engaged to create a branding commercial for the Limestone Coast and Fleurieu Peninsula regions for SA Tourism. The brief was, "Great reds, fine whites and brilliant blues." The treatment needed to have it's own personality for the region yet be sensitive to other materials that had been created for the campaign. The commercial was compiled from the existing library of SA Tourism footage.

Solution
"To achieve the right mood I designed a visual language with a weathered feel that evokes the coast and sand between your toes. Using the techniques of layering, weathered typography and framing the scenes, it works well to give the viewer a taste of something they will want to experience." Said Grant Lovering, Fusion Director.

To breathe fresh life into the existing footage and tie the story back to the theme of great reds, fine whites and brilliant blues there was extensive colour grading.

Results

  • Raised awareness of the Limestone Coast and Fleurieu Peninsula
  • Delivered a sophisticated and well detailed treatment for the commercial in a tight timeframe
  • Elements of the design and treatment have been applied to other commercials for SA Tourism
  • Demonstrates the strength of design driven post production.

Client: SA Tourism
Agency: KWP!
Director: Grant Lovering
Music: Xavier Rudd
Fusion: Design, Direction, Compositing, Editing

View SA Tourism commercial (5Mb)

You will need the QuickTime plug-in to view the movie.

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