16
May


Design & Branding

Improving Adelaide's market position

Education Adelaide is an organisation marketing Adelaide as a study destination.

Challenge
The new team at Education Adelaide wanted to refresh their promotional materials for the overseas ‘Study Adelaide’ brand. With several educational institutions on board, a unified approach was necessary.

Solution
A brochure was designed reinforcing the brand. Large bright emotive images, targeted copy and gloss paper finish work to attract and entice the reader. The major institutions are showcased within the Study Adelaide branding. The brochure proved a success and further materials have since been developed for Asia, Europe, America, and the Middle Eastern markets. A student calendar and all the display material for tradeshows and point of sale materials for overseas agents has also been developed.

Results

  • Strengthened Education Adelaide’s brand 'Study Adelaide'
  • Improved perceptions with International agents selling Adelaide as a study destination
  • Unified Adelaide's educational institutions
  • Improved communications

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