18
Jan


Film & Television

iBot TV Commercial

Advertising agency KWP! engaged Fusion to bring the iBot robot to life on the TV screen and help capture it's difficult target market. Fusion directed and shot the robot on HDCAM and then created a stylised treatment that has the Robot duel with an old-school type robot.

The iBot's features are explained in a rotating 3-Dimensional build up of the robot. The agency was thrilled with the result and the Advertiser/Sunday Mail has acknowledged this great work has led to a very successful campaign.

View the iBot Television Commercial (5Mb)

You will need the QuickTime plug-in to view the movie.

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