Our brand experience philosophy
We believe that brands can grow by creating experiences people love. Traditionally, marketers focused on great ads to lead people to a brand, but today we know there is a bigger picture to consider.
In the rapidly growing "world wide word of mouth" of digital media, more and more people are finding out about your brand through the sharing of good and bad experiences that they or others have with it.
Research shows that what people say about you is trusted far more than what you say or advertise about yourself.
Our model of Find, Use, Love, Fix centres on the 'Use', or interactions people have with your brand and illustrates our core drive of creating experiences people love.
People are more likely to recall, be loyal to, and recommend a brand they enjoy interacting with.
Insert - Find > Use > Love/Fix diagram