The University of Adelaide

Putting students in the picture (Since its establishment in 1874, the University of Adelaide has been amongst Australia's leading universities.)

Since its establishment in 1874, the University of Adelaide has been amongst Australia's leading universities.

www.adelaide.edu.au/whatsyourpreference

  • The University of Adelaide

    Challenge  Our strategy was to make it easier for high school students to access information about the Uni and understand what makes it such a great place to study.

    Solution  We connected the Uni to potential students by creating a visual platform of the student experience featuring real students: www.adelaide.edu.au/whatsyourpreference. The website highlights the unique social side of campus life that only the University of Adelaide cultivates with its beautiful surrounds.

    Result  Our client couldn’t be happier saying, “The creative for What’s Your Preference was a successful way of showing our students on our campus, and communicating to prospective students and parents in a way that’s engaging."

  • The University of Adelaide

    Challenge  To extend the ‘What’s your preference?’ campaign we carefully considered various media platforms for the best reach. Utilising direct emails, print, cinema Facebook ads as well as traditional press, we covered areas that the target audience, as well as their parents, would engage with.

    Solution  Knowing that students are online, Facebook ads, offering year 12 students exam tips were carefully measured and adapted to achieve the most click throughs. We found that the more cryptic the content, the better. Realising that parents of year 12 students are influencing their children, we ran print advertisements in newspapers with a suitable tone.

    Result  Adapting the campaign and getting the details right has made it successful. We made it easy for school students to access information about the Uni and understand what makes it such a great place to study.

  • The University of Adelaide

    Challenge  To extend the ‘What’s your preference?’ campaign we carefully considered various media platforms for the best reach. Utilising direct emails, print, cinema Facebook ads as well as traditional press, we covered areas that the target audience, as well as their parents, would engage with.

    Solution  Knowing that students are online, Facebook ads, offering year 12 students exam tips were carefully measured and adapted to achieve the most click throughs. We found that the more cryptic the content, the better. Realising that parents of year 12 students are influencing their children, we ran print advertisements in newspapers with a suitable tone.

    Result  Adapting the campaign and getting the details right has made it successful. We made it easy for school students to access information about the Uni and understand what makes it such a great place to study.

  • The University of Adelaide

    Challenge  To extend the ‘What’s your preference?’ campaign we carefully considered various media platforms for the best reach. Utilising direct emails, print, cinema Facebook ads as well as traditional press, we covered areas that the target audience, as well as their parents, would engage with.

    Solution  Knowing that students are online, Facebook ads, offering year 12 students exam tips were carefully measured and adapted to achieve the most click throughs. We found that the more cryptic the content, the better. Realising that parents of year 12 students are influencing their children, we ran print advertisements in newspapers with a suitable tone.

    Result  Adapting the campaign and getting the details right has made it successful. We made it easy for school students to access information about the Uni and understand what makes it such a great place to study.

  • The University of Adelaide

    Challenge  The University of Adelaide wanted to connect with prospective students and make their rich history more engaging and approachable.

    Solution  Leveraging their strong brand heritage, we employed 'Uni Guy', a novel character based on a statue of one of the founders of the uni, and playfully introduced him in a modern context relevant to today. He appeared in outdoor, print and radio promotions and in person in the Mall.

    Result  Prospective students recognised, understood and liked Uni Guy. Representing a distinguished institution with a modern twist, he provided an eye catching point of difference in a highly competitive market.

  • The University of Adelaide

    Challenge  The University of Adelaide wanted to connect with prospective students and make their rich history more engaging and approachable.

    Solution  Leveraging their strong brand heritage, we employed 'Uni Guy', a novel character based on a statue of one of the founders of the uni, and playfully introduced him in a modern context relevant to today. He appeared in outdoor, print and radio promotions and in person in the Mall.

    Result  Prospective students recognised, understood and liked Uni Guy. Representing a distinguished institution with a modern twist, he provided an eye catching point of difference in a highly competitive market.

  • The University of Adelaide

    Challenge  The University of Adelaide wanted to connect with prospective students and make their rich history more engaging and approachable.

    Solution  Leveraging their strong brand heritage, we employed 'Uni Guy', a novel character based on a statue of one of the founders of the uni, and playfully introduced him in a modern context relevant to today. He appeared in outdoor, print and radio promotions and in person in the Mall.

    Result  Prospective students recognised, understood and liked Uni Guy. Representing a distinguished institution with a modern twist, he provided an eye catching point of difference in a highly competitive market.

  • The University of Adelaide

    Challenge  The University of Adelaide wanted to connect with prospective students and make their rich history more engaging and approachable.

    Solution  Leveraging their strong brand heritage, we employed 'Uni Guy', a novel character based on a statue of one of the founders of the uni, and playfully introduced him in a modern context relevant to today. He appeared in outdoor, print and radio promotions and in person in the Mall.

    Result  Prospective students recognised, understood and liked Uni Guy. Representing a distinguished institution with a modern twist, he provided an eye catching point of difference in a highly competitive market.

  • The University of Adelaide

    Challenge  The University of Adelaide wanted to connect with prospective students and make their rich history more engaging and approachable.

    Solution  Leveraging their strong brand heritage, we employed 'Uni Guy', a novel character based on a statue of one of the founders of the uni, and playfully introduced him in a modern context relevant to today. He appeared in outdoor, print and radio promotions and in person in the Mall.

    Result  Prospective students recognised, understood and liked Uni Guy. Representing a distinguished institution with a modern twist, he provided an eye catching point of difference in a highly competitive market.

Project Info