Challenge For the Savings & Loans Annual and Corporate Social Responsibility (CSR) reports, Fusion recommended that Savings & Loans include their community in the creation of content.
Solution Fusion recommended that Savings & Loans ask their customers what their idea of community was, giving them the opportunity to share their views, both in branches and online.
Result There were hundreds of responses, proof that the essence of community is alive and well. Staff were asked their views on corporate responsibility, and these were also included in the finished reports. Both reports were not just financial – they gave a snapshot of community sentiment.