Savings & Loans

Connecting the Savings & Loans brand through interactive engagement with their community

Savings & Loans is one of Australia’s largest member owned credit unions with 160,000 members and over $1 billion in assets.

Challenge  Redevelop the Savings & Loans website to reflect their new brand identity and add user-friendly functionality to further benefit members.

Solution  The website now acts as a key information portal for Savings & Loans products and services, and is used to promote and highlight S&L’s community involvement through blogs and community activities.

Result  Savings & Loans have experienced a significant increase in the amount of loans written directly from website customers, creating the largest channel for loan writing within the business.
Challenge  To extend Savngs & Loans community focus to their Annual Report.

Solution  Fusion recommended that Savings & Loans ask their customers what their idea of community was, giving them the opportunity to share their views, both in branches and online.

Result  The Annual Report was transformed from a purely financial document into a snapshot of community feeling.

Project Info