Education Adelaide

Positioning Adelaide as the smartest choice for overseas students

Education Adelaide is the state government brand responsible for promoting South Australia as a leading study destination for international students.

www.studyadelaide.com

Challenge  Reinvigorate Study Adelaide's brand, creating a recognisable presence for Study Adelaide in the international arena. The first step was an overview brochure that is attractive to a broad audience.

Solution  We stripped the branding back to a less complicated, bolder and stronger look. Careful selection of vibrant imagery that injects some life into studying in Adelaide was used, presenting a professional face for the organisation.

Result  This brochure has been used for the past four years, and has remained relevant even as the brand has evolved. Translated into 12 different languages, the overview brochure has become a key first point of contact for people who deal with Study Adelaide.
Challenge  To produce a quick reference survival guide for students that provides information on how to survive in Adelaide in a format that works for the intended purpose and is cost effective to produce.

Solution  We created a ring-bound tab reference guide design for students who move to Adelaide that is easy to use and carry around. To do this, we created a new arm of their branding with a two-colour version using graphic elements within a templated layout that was flexible, quick and easy to implement in a cost-effective manner.

Result  The survival guide, now in its 3rd reprint, is exceptionally popular with students; as such, it has become a key item given to international students upon entry into Australia.
Challenge  Create eye-catching Point Of Sale material that stands out from the crowd for an education agent competition to promote the Study Adelaide brand. The POS material also needed to be able to be flat-packed and freighted at a reasonable cost.

Solution  A POS kit containing four different items was created that were standard point of sale materials, but unusual for the education market. The cube is unique - it is a large item, but the way it was produced enables it to be packed down in transit. Shelf wobblers, posters, and a panoramic shelf display stand complete the kit, with the use of strong, vibrant colours.

Result  Education agents have been asking Study Adelaide if they intend to run the promotion again. While intended purely for the promotion, they have been so popular that they have been used at education expos and agents have been asking for more POS materials.
Challenge  Create an engaging information portal to capture the interest of international students considering any type of study in Adelaide.

Solution  The multilingual website enables the parents of students to engage with the information provided in their native language. Student ambassadors contribute to the student blog, course finders provide information on the range of education offered and photo galleries and google maps demonstrate the attractions and beauty of the city.

Result  Since its launch, the new website has seen a significant increase in traffic with an average of one million hits and 30,000 visitors every month.

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