20
Jan

Driving the game forward

As Facebook is such a staple of people’s lives, MAC wants to use this platform to reach as many road users as possible. To help build their social media following, we created the MAC Game-Changer Facebook competition. Read more

20
Jan

Stretching your money further

People’s Choice Credit Union is a financial brand that is rebellious, unexpected, and offers more than the basics. Staying true to this, their Personal Loan Calculator brings an element of fun to the loan application process. Read more

18
Dec

Fusion Client Gift 2012

People often return to work from the New Year break without getting to fully experience every piece of their ideal holiday. This year we are trying to remedy this with our Fusion Build-a-Break gifts. Read more

12
Jul

MAC Sponsorship Engagement Campaign

The Motor Accident Commission (MAC) sought new ways to better activate their sponsorship of Schoolies Festival. Leveraging the insight that young people value the opinions of their peers above all others, our strategy began by creating the positive message, ‘Look Out For Your Mates’. This created a platform that would resonate with peer conscious friends, inspiring them to keep each other safe. Read more

09
Nov

Santos Tour Down Under

Naming rights sponsorship for the 2010 Santos Tour Down Under gave Santos a great opportunity to build brand awareness on a scale like never before. Read more

21
Oct

20 years of AARNet and the internet passionately captured in hard cover

Beautiful book design illuminates AARNet’s pioneering role in bringing the internet to Australia. Read more

21
Oct

Dalrymple deliver beautiful wine through an elegant website

Increasing brand exposure and bottom line results, Dalrymple wanted to harness the power of the internet to meet the diverse needs of pinot-loving consumers and media – while not eclipsing the provenance of its rich, family owned heritage. Read more

21
Oct

Easy Data - What's the state of the State?

Finding state-wide statistics got a whole lot easier when Fusion were recently engaged by Department of Trade and Economic Development (DTED) to plan, design and develop a data enquiry web application that aggregates a vast array of economic, social and environmental indicators online. The EasyData application has the powerful ability to perform multi-region comparisons. Read more

21
Oct

Everyone has a story

Australian winemaker stories have been thoughtfully compiled in a beautiful site commissioned by the Australian Wine and Brandy Corporation. Fusion was approached to help their A+ Australian Wine brand create a website showcasing the personal stories of those involved in wine production, from grape growers to makers. Read more

21
Oct

Making members feel special

Increasing member participation was front of mind for National Pharmacies as they recently implemented a new range of member-focused features to their website. Read more

20
Oct

Fusion helps Santos share their community spirit by creating experiences people love - right across South Australia

Positive brand experience is something Santos definitely generated when staffing their pop-up photo booth at the Adelaide Festival’s annual Northern Lights installation. The event which paints Adelaide’s historic architectural icons on North Terrace with stunning light and vibrant colour at night, is a hugely successful free, family-friendly event run during the 2010 Adelaide Festival. Read more

20
Oct

It's Open Day all year round at the University of Adelaide!

Connecting with students by providing helpful information on the University of Adelaide’s website created a visual platform of the student experience that features actual University of Adelaide students. Read more

20
Oct

Network Ten cheer on The Adelaide Fringe Festival

Adelaide Fringe Festival’s major television partner, Network Ten, wanted to show their support for the festival this year with a press ad inside the back cover of the Fringe Festival Guide. Read more

12
Feb

CricketSA Website

Since being taken over by Fusion, the South Australian Cricket Association website has been incredibly successful. The current website is the second evolution; the initial website was starting to look tired due to changing technology such as faster internet speeds and increasing monitor sizes. Read more

12
Feb

National Pharmacies Website

Fusion have recently undertaken a refresh of National Pharmacies consumer website. A store locator powered by Google Maps now enables people to easily find their closest pharmacy or optical outlet. Users can sign up online for the e-newsletter to recieve special offers as well as enter competitions directly through the website. Read more

12
Feb

Negociants Australia Website

With branch offices in the USA, UK, Australia and NZ, Negociants International is one of the world’s pre-eminent premium wine exporters. We recently launched a redeveloped version of Negociants Australia’s national division website that focuses on making it easy for customers and employees to find valuable information about the Negociants international wine portfolio quickly. Read more

11
Feb

Air Warfare Destroyer Alliance Website

As the largest naval shipbuilding project ever undertaken in Australia, the multi-year, $8 billion Air Warfare Destroyer (AWD) project is being delivered by the AWD Alliance made up of the Defence Materiel Organisation (DMO), ASC and Raytheon Australia. With the first ship scheduled to be handed over in 2014, the AWD project will deliver in a timely and efficient manner an affordable, effective, flexible and sustainable air warfare destroyer capability for the security of Australia. Read more

11
Feb

HeapsGoodSA Integrated Campaign

The GFC has impacted the ways in which many Marketing Managers spend their budgets to connect with their markets. Read more

11
Feb

Savings&Loans Green Statements

Savings&Loans needed to change member attitudes to paper account statments, encouraging them to sign up for e-statements in line with their corporate green policy aimed at reducing printing expenses. Read more

26
Jun

facebook: Marketer's friend or foe?

Obviously facebook is currently very successful, but what is it, why are people using it, and how can you add facebook activity to your branding toolkit? Read more

26
Jun

Flinders University Prospectus

The redesign of the Flinders International course guides was an opportune time to effectively position Flinders as a preferred international university brand. We identified an opportunity to help the university to streamline and centralise course information through Helium©, Fusion’s Content Management System. Read more

26
Jun

Property Council of Australia

The result is a content-rich portal that services PCA’s national and state-based divisions, highlighting the raft of information PCA produces and distributes for its advocacy role in championing the interests of the property sector. Read more

26
Jun

Rundle Lantern Simulator

The Rundle Lantern Simulator is the next step in the Adelaide City Council’s (ACC) innovative plan to enliven the city centre and create a community masterpiece of digital urban art. Read more

26
Jun

SA Water Interactive House

The recently launched SA Water Interactive House enables householders to calculate their weekly water use and access easy ways to save water around the home. The Interactive House and Garden has more than 35 helpful hints and tips for saving water in and around the home, including how to care for our wastewater network. Read more

26
Jun

StudyAdelaide

StudyAdelaide is funded by the State Government’s Department of Further Education, Employment Science and Technology (DFEEST), the Adelaide City Council, 36 private education institutes and South Australia’s public universities: The Univer StudyAdelaide is charged with developing and expanding South Australia’s share of the national education export market, promoting Adelaide as a centre of education excellence and highlighting the many advantages for international students who choose to live, study and work in Adelaide. In the past decade, SA’s international education industry is the 4th largest export earner, generating $741 million to the state’s economy last financial year; increasing 16.5% from 2006/07. Adelaide continues to attract record numbers of international students, with more than 32,000 expected to choose Adelaide as their study destination in 2009. This represents an increase of 14 per cent on 2008 figures, and demonstrates the vital role StudyAdelaide plays in positioning Adelaide as an education ‘destination’. Read more

25
Jun

SPW Mixed Campaign

In February 1999, two schools became one with the merge of St Peters Parish School of Glenelg and Woodlands Anglican School for Girls. Read more

11
Dec

Council Facebook Application

With the global phenomenon that is facebook poking its head into the lives of people from all walks of life, it’s no wonder that clients are identifying the need to seek out opportunities to promote their products and services through such a popular social media platform. Read more

11
Dec

Fusion Branding Process

Fusion have helped clients such as the Jam Factory, DMAW Lawyers, St Peters Woodlands Grammar School, DTED and easyflowers.com to establish their brand positioning – a vital marketing process in today’s information-rich world. Read more

11
Dec

iPhone applications

With record sales (end September Quarter, 2008) of almost 7 million devices globally, the Apple iphone is revolutionising the way people use mobile phones. No longer a mere spoken communication tool, the iPhone is a modern-day platform for applications that can be customised to any organisation’s needs. Read more

11
Dec

Krix Integrated Campaign

Fusion guided Krix through a branding process that created an understanding of their current brand and enabled them to reposition themselves in a unique market space. The brand identity was refined through this process, and was then applied to a redesign of all communication and marketing collateral. Fusion redesigned an A4 product brochure into a prestige DVD-sized booklet that communicates the upmarket product range and wrote copy that set the tone for all future brand communications. Read more

11
Dec

National Pharmacies Intranet

National Pharmacies had an Intranet that was being ignored by employees due to it being difficult to use and lacking up-to-date content and functionality. The Intranet was not being managed effectively as content administrators found it difficult to add fresh content due to the complicated nature of the content management system (CMS) that was in place. Read more

11
Dec

Philmac website

The Philmac website required the provision of relevant regionalised product information. Read more

11
Dec

Santos LMS

Previously, Santos were using classroom-based training programs that were expensive and ineffective. With approximately 5000 people being trained every year, Santos required an innovative solution to their training requirements. Read more

11
Dec

Savings & Loans Annual Report

For the Savings & Loans Annual and Corporate Social Responsibility (CSR) reports, Fusion recommended that Savings & Loans include their community in the creation of content. Read more

11
Dec

Savings & Loans Website

Savings & Loans approached Fusion to undertake a major redevelopment of their website in order to reflect their new brand identity, while also adding user-friendly functionality to benefit members. Read more

18
Apr

Austereo Annual Report

The second year Austereo asked us to design their annual report, they wanted something a little bit different. Read more

18
Apr

Place Magazine

For many years now Fusion has worked with the Royal Institute of Architects, branding their annual award presentation night. Read more

18
Apr

SA Lotteries Extranet

The Extranet is a secure website with Agency only access and it has become the primary communication tool to reach the 530 agencies located across South Australia. Read more

18
Apr

SA Lotteries Website

Trawling through scores of web-server log-files may not sound like the most fun activity in redesigning a website, but this is where we found the best insight for changes to SA Lotteries corporate site. Read more

18
Apr

SA Water Exhibition Design

We felt SA Water needed a display that encouraged people to conserve water without preaching or shouting at them. We helped them captivate showgoers with an interactive experience that helped them learn about saving water in a “grass roots” kind of way. Read more

18
Apr

SA Water Recruitment Branding

Like many other South Australian businesses, SA Water has taken its search for high quality employees to an international audience. Part of their campaign to attract the best candidates was participation in UK recruitment fairs. Read more

18
Apr

southaustralia.biz

The Department of Trade and Economic Development had over 15 websites offering information on business in South Australia. Realising this made it complicated for visitors to source the information they required, DTED asked Fusion to take on the challenge of merging 15 websites into one business gateway. This we achieved – creating www.southaustralia.biz. Read more

18
Apr

State Theatre TV Commercial

We wanted to broaden HAMLET’s appeal beyond typical Shakespeare theatre lovers. We achieved this with a single photo – and an engaging idea. Read more

17
Apr

Adelaide Festival of Arts

Each Biannual Adelaide Festival of Arts needs to be positioned as more dynamic and engaging than the cluster of alternative arts events which surround it. Knowing this, Artistic Director Brett Sheehy came to Fusion with a commissioned 3D object by artist Michael Kutschbach. It was our job to bring it to life. Our response was to create intrigue by representing it as realistically as possible in a neutral environment. Read more

17
Apr

Rundle Lantern

Fusion were one of six firms invited to pitch for the opportunity to invigorate the corner of Pulteney and Rundle Streets, creating a gateway to Rundle Mall. We were a definite “wild card”, the only non-architectural firm asked to submit concepts. Read more

02
Nov

Advertising Krix

Krix manufactures a large range of high quality loudspeakers for home and commercial use. Read more

02
Nov

Measurement Engineering Australia

Challenge: MEA were having an identity crisis. They were using two logos, one that spelt out their name, Measurement Engineering Australia and an abbreviation MEA. Sometimes they used both, other times just one. They wanted to launch a marketing campaign and redesign their website, so they came to us. Read more

02
Nov

Study Adelaide viral campaign

Study Adelaide promotes the benefits of studying in Adelaide to overseas students. Study Adelaide represents a wide range of educational institutions including the Darren Lehmann Cricket Academy. Darren Lehmann is a popular Australian cricket player, particularly in India; you may also know him as Boof. Read more

31
Oct

Blue sky day at Austereo

As a listed public company Austereo needs to publish an annual report every financial year. Read more

31
Oct

Dodgy ladders viral campaign

Challenge: Bailey Ladders’ advertising agency wanted to create an online viral campaign for their client. The online offering would run in conjunction with staged events, press ads and motorcycle billboards. The agency approach us to develop and manage a website that would be found really easily, engage audience participation and create a viral-like referral effect spreading information about Bailey Ladders. Read more

31
Oct

Tailored intranet for Credit Union

Savings and Loans is one of Australia’s largest member owned credit unions with 160,000 members and over $1 billion in assets. They have been putting member service ahead of profits since 1949. Read more

31
Oct

The Quay to life

Challenge: Urban Construct required a new advertising agency. Their Port Adelaide redevelopment Newport Quays was well underway and the project needed greater promotion with a fresh, innovative approach. With a controversial pitch outlining that we are not an adverting agency, and don’t think like them, we won over the client. The first project was to generate an advertising print campaign to 'promote with urgency' the final properties remaining on the market for Stage 1 Edgewater. Read more

22
Jun

Accounting image updated

Challenge: Le Cornu Lewis Hancock provides quality personalised financial services to family owned businesses. They are a traditional accounting firm. One of the founding partners from Le Cornu Lewis Hancock approached us to update their brand identity. Needing to convince other partners of the branding issues we meet with them to pitch for the work. They came on board and wanted to refresh their existing identity. Read more