22
Jul


Fusion News, Latest News

From FinTech startup to $90M in dealflow

Mark Bevan approached Fusion with an idea. As someone who had been in banking all his life, Mark believed lenders had introduced too much complexity into home loans. He was passionate that home loans could be easier to understand and it should be straightforward for people to secure a better deal. Fusion worked intensely with Mark and his team to take an idea from a ‘back of the menu’ sketch to launching an intuitive mobile-first platform that focused on making the complex simple. Read more

10
Apr


Fusion News, Latest News

Haylix Announcement

To help grow and improve our premium hosting and cloud services to our clients, Fusion has acquired fellow STW company, Haylix. Haylix is a key Australian hosting and cloud provider dedicated to making sure your business is supported every step of the way. Haylix bespoke designed web infrastructure is utilised by some of Australia’s largest brands including Bunnings, Tourism Australia and the Australian Government. Read more

21
Jan


Digital Strategy, Projects, User Experience, Web

Branching out nationally

Managing your money online can be daunting, so we’ve helped People’s Choice Credit Union to create a digital strategy that will provide members with all the tools they need to achieve their financial goals as well as attract new members. Read more

21
Jan


Fusion News, Life @ Fusion

New to Team Fusion

Bringing in new skills and expertise means we can offer an even broader range of services. Read more

20
Jan


Projects, Web

Baby on board

Bringing a more empathetic and cost effective solution to IVF treatments was the driving message behind BUMP’s reimagined website. BUMP promises effective and contemporary fertility treatment in the simplest way. We were hired to put them in the position of digital pioneers in IVF solutions, with a better user experience and simple, clear content. Read more

20
Jan


Projects, Web

Ditch your pen for a pin campaign

PINwise was an initiative of the Australian payments card industry to encourage the use of PIN instead of signature. Read more

20
Jan


Brand Experiences, Interactive, Projects, Web

Driving the game forward

As Facebook is such a staple of people’s lives, MAC wants to use this platform to reach as many road users as possible. To help build their social media following, we created the MAC Game-Changer Facebook competition. Read more

20
Jan


Interactive, Mobile, Projects

Gamification of your wallet

Launching a brand new type of bank account with all the contemporary necessities (Paywave, no monthly fees, eStatements, and internet banking, to mention a few) provides the opportunity to shake things up. Read more

20
Jan


Projects, Web

Motor Accident Commission's digital platform

The Motor Accident Commission (MAC) is responsible for providing compulsory third party insurance and delivering public road safety initiatives in South Australia. One of the key ways to share these important messages effectively was by redeveloping their website into a modern publishing platform. Read more

20
Jan


Brand Experiences, Digital Strategy, Interactive, Projects, User Experience, Web

Stretching your money further

People’s Choice Credit Union is a financial brand that is rebellious, unexpected, and offers more than the basics. Staying true to this, their Personal Loan Calculator brings an element of fun to the loan application process. Read more

08
Aug


Projects

Adelaide Oval website

Sporting ovals are much more than circles of manicured lawn. Ovals fill with emotions, expectations, and shared success. The redevelopment of Adelaide Oval required a website befitting the new facility, reflecting the technological advancements and interpreting the new Adelaide Oval brand. Read more

07
Aug


Interactive, Mobile, Projects, User Experience

Arup Inspect app

Tablet technology is changing the way we learn, work, relax and play. As an innovative global building infrastructure and consulting firm, Arup saw an opportunity to adopt new tablet technology within their inspection and auditing services. Read more

07
Aug


News, Projects

Big issue of rider safety

Big things in Australia tend to take on a cult following. Whether it’s fruit, crustaceans or fish, a surprise in scale can amuse and delight us. To raise public awareness of cycling safety as well as give the Motor Accident Commission a memorable presence at the Tour Down Under Village in Adelaide’s Victoria Square, we created a 40 metre high inflatable fluro green bike. Read more

07
Aug


Branding, Digital Strategy, Projects

Depending on website UX

Incontinence is something most people don’t want to talk about. Going online offers pleasing anonymity, so ensuring incontinence sufferers can access free samples and gain product information is a priority when you’re Kimberly- Clark. Read more

07
Aug


News

Fusion expands to Sydney

Co-Founder John Chaplin has been based in Sydney for the last nine months. John is embracing the change and loving his new office at number 1 Kent Street, Sydney with our STW friends at Shift. We are all a bit jealous of his ferry ride to work. Read more

07
Aug


News

Fusion joins the STW Group

Fusion is now part owned by communications giant and listed public company STW Group. Read more

07
Aug


Interactive, Mobile, User Experience

Livable Housing Australia app

Making a house a home is all about how you live in it. With extensive guidelines outlining the key elements that make homes comfortable, safer and easier to use, Livable Housing Australia came to us with the need to make this key information available via mobile. Read more

07
Aug


Interactive, Mobile, Projects, User Experience

MIGA – Bluey Alarm app

Providing medical indemnity insurance to doctors, midwives, and medical students, MIGA wanted to bring to life a new addition to their brand, Bluey. They needed a useful app that works to demonstrate their tagline ‘Always on your side.” Read more

07
Aug


Interactive, Mobile, User Experience

People’s Choice Credit Union banking app

Asking questions and listening are elements of design that aid in developing an effective solution. We were engaged by People’s Choice Credit Union to develop a native mobile banking app that meets the expectations of their members. So we listened to those member expectations in detail. Read more

07
Aug


Interactive, Projects, User Experience

People’s Choice Credit Union online Loans

Applying for a personal loan online should be quick, easy, convenient, secure and accurate. We helped People’s Choice Credit Union turn around a cumbersome loan process. After a detailed auditing process of their loan business we designed and developed an online loan application app that fits within their regulatory protocols. Read more

07
Aug


Design & Branding, Projects

Smarter start at Torrens University Australia

It’s not every day you get to brand a new Australian university. We have been privileged to be involved with Torrens University Australia, the first new university to open in Australia for more than 20 years. Read more

07
Aug


News

The Contented Website

The challenge of managing content for your responsive website is now a step easier. Fusion has become an official EPiServer Content Management System Solution Partner. Read more

07
Aug


Interactive, Rundle Lantern, Technology, User Experience

The Rundle Lantern hears you

As designers of the Adelaide City Council Rundle Lantern it is rewarding to see the landmark evolve. In collaboration with the Adelaide City Council we have created Tweet the Lantern, built from an idea within the Rundle Lantern Strategy. A website and web service enable you to tweet specific hashtags that trigger displays on the Rundle Lantern’s 748 panels, enabling real-time public interaction. Read more

12
Jul


Interactive

Advantage SA Heaps Good App

People reckon SA is Heaps Good and it’s even easier to see why with the latest features we’ve added to the free Heaps Good mobile app. When people find something they love, they can now share it with friends via social media on Facebook and Twitter, as well as via email. Read more

12
Jul


Knowledge

Knowem.com

To avoid squatters impersonating you and (even worse) being found before you are when people search for your brand, we thought you might find knowem.com useful. It’s a free aggregation service that instantly checks if your company’s name, brands or trademarked terms are available (or stolen) on 550 popular and emerging Social Media networks. Read more

12
Jul


Brand Experiences

MAC Sponsorship Engagement Campaign

The Motor Accident Commission (MAC) sought new ways to better activate their sponsorship of Schoolies Festival. Leveraging the insight that young people value the opinions of their peers above all others, our strategy began by creating the positive message, ‘Look Out For Your Mates’. This created a platform that would resonate with peer conscious friends, inspiring them to keep each other safe. Read more

12
Jul


Web

Medallion Homes Brand Identity & Website

Medallion Homes are excited to announce the launch their refreshed brand identity and new website. Read more

12
Jul


Our Thinking

Mobile Financial Transactions

With the emergence of new online payment alternatives such as PayPal and Google’s recently announced Google Wallet, coupled with mobile internet now reaching 50% penetration amongst online Australians, paying for goods with your smartphone is on the way. And it might be here quicker than you think. There are numerous well known and emerging contenders currently trialing platforms that enable mobile financial transactions via voice, tap, bump, swipe or the scan of a QR or bar code. Read more

12
Jul


Interactive

Munns iPad

After a discovery trip to Bunnings, we also gained the insight that people had difficulty choosing from the huge range of lawn products on offer in store. With this mind, when designing the wireframes for the Munns website project, we crafted assets that could be easily re-purposed for an iPad app. Currently deployed within several Bunnings stores across Victoria, the iPad app, with its simple interface, is a hard-working sales assistant. Read more

12
Jul


Internet & Interactive

Munns iPad App and Website

One of the key issues we identified in the define phase of Munns’ website redevelopment, was the difficulty people had in finding the right products. Read more

12
Jul


Fusion News

New Office

Late last year we moved back to our old stomping ground of Rundle Street. We’re located on Level 2 at 199a, right next door to the Austral. The site is filled with light and warmth and has a beautiful acoustic ambience that provides the perfect creative environment for innovation. Read more

12
Jul


Web

Pro AV Solutions Website

After battling with an old site and CMS that just wasn’t performing, Pro AV Solutions approached us for help to define, design, develop and deploy a great new site that not only solved their CMS problem, but also gave them a seamless e-commerce system that increased their national online presence. They now have a new online store that displays their expansive product range, while also showcasing the expertise of their friendly staff. Read more

12
Jul


Branding

RDNS Re-brand

With the consolidation of two distinct arms of the organisation, one public and one private, and the expansion into Queensland, RDNS needed a unified brand strategy and positioning. Read more

12
Jul


Web

SACA West End Redbacks Website

To provide more prominence to the South Australian Cricket Association’s flagship team, the West End Redbacks, we created a new website specifically for the team to communicate directly with their fan base. Read more

12
Jul


Fusion News

Sitecore Partnership

Fusion are pleased to announce a SA first, our newly signed partnership with Sitecore, a Content Management System used by millions world-wide. Sitecore is a high-end system that can sense and adapt to a customer’s needs in real time, seamlessly personalising content and tracking visitor activity. Read more

12
Jul


Knowledge

Social Media Panel

Gavin Klose recently spoke with a crowd of South Australian business people about mobile technology at the ‘Making Social Media’ event held by Advantage SA. Coupled with a live Twitter feed, #advsatalks, social media enthusiasts learnt about the emergence of campaign driven apps, the difference between mobile apps and mobile friendly websites and the importance of apps for location based businesses. Read more

12
Jul


Web

Yalumba Intranet

The Yalumba Wine Company wanted to connect to hundreds of people who are geographically dispersed such as winemakers, vineyards crew and distributors. They needed an online communications platform to easily find and share information efficiently. Read more

09
Nov


Brand Experiences

Santos Tour Down Under

Naming rights sponsorship for the 2010 Santos Tour Down Under gave Santos a great opportunity to build brand awareness on a scale like never before. Read more

04
Nov


Interactive

Our Sleepy Koala wakes up students all over the world

Mobile apps promote brands around the world, so Fusion recently devised an app to globally reach prospective students who have Australia on their radar. We started by looking at what tourists love about Australia; koalas! We also knew that entertainment apps were popular, as were alarms. Read more

21
Oct


Brand Experiences

20 years of AARNet and the internet passionately captured in hard cover

Beautiful book design illuminates AARNet’s pioneering role in bringing the internet to Australia. Read more

21
Oct


News

Apple Developer Conference

iPhone / iPad application development skills at Fusion were finely tuned recently when our Director, John Chaplin, visited San Francisco for WWDC10, the annual technical conference for developers innovating with Apple technologies. Read more

21
Oct


Brand Experiences

Dalrymple deliver beautiful wine through an elegant website

Increasing brand exposure and bottom line results, Dalrymple wanted to harness the power of the internet to meet the diverse needs of pinot-loving consumers and media – while not eclipsing the provenance of its rich, family owned heritage. Read more

21
Oct


Brand Experiences

Easy Data - What's the state of the State?

Finding state-wide statistics got a whole lot easier when Fusion were recently engaged by Department of Trade and Economic Development (DTED) to plan, design and develop a data enquiry web application that aggregates a vast array of economic, social and environmental indicators online. The EasyData application has the powerful ability to perform multi-region comparisons. Read more

21
Oct


Brand Experiences

Everyone has a story

Australian winemaker stories have been thoughtfully compiled in a beautiful site commissioned by the Australian Wine and Brandy Corporation. Fusion was approached to help their A+ Australian Wine brand create a website showcasing the personal stories of those involved in wine production, from grape growers to makers. Read more

21
Oct


Knowledge

Facebook's Like button, coming to a screen near you!

Getting more traffic to your site via personal recommendation is now possible from Facebook, the social media generator. You may be interested to learn about the latest social media plug-ins from Facebook and how these plug-ins could benefit your website’s share ability. Read more

21
Oct


Awards

Fusion and the St Peter's Woodlands community create together

Fusion creates fonts with the wonderful students from St Peter’s Woodlands. Read more

21
Oct


News

Heaps Good SA iPhone app

Adelaide iPhone app! We’ve now created an innovative, free app that extends the Heaps Good website. The app is filled with posts from hundreds of South Australians sharing great stuff about SA you never knew was there, right into the palm of your hand – Heaps Near! Read more

21
Oct


News

iPad applications

Your iPad application really is something worth thinking about, especially if you’re in the business of interfacing with customers face to face. The iPad is portable, has an excellent battery life and let’s your sales representatives easily demonstrate your business through a tailored, dynamic interface that works in real time to showcase your fantastic products and services. Read more

21
Oct


Brand Experiences

Making members feel special

Increasing member participation was front of mind for National Pharmacies as they recently implemented a new range of member-focused features to their website. Read more

20
Oct


Brand Experiences

Fusion helps Santos share their community spirit by creating experiences people love - right across South Australia

Positive brand experience is something Santos definitely generated when staffing their pop-up photo booth at the Adelaide Festival’s annual Northern Lights installation. The event which paints Adelaide’s historic architectural icons on North Terrace with stunning light and vibrant colour at night, is a hugely successful free, family-friendly event run during the 2010 Adelaide Festival. Read more

20
Oct


Brand Experiences

It's Open Day all year round at the University of Adelaide!

Connecting with students by providing helpful information on the University of Adelaide’s website created a visual platform of the student experience that features actual University of Adelaide students. Read more

20
Oct


Brand Experiences

Network Ten cheer on The Adelaide Fringe Festival

Adelaide Fringe Festival’s major television partner, Network Ten, wanted to show their support for the festival this year with a press ad inside the back cover of the Fringe Festival Guide. Read more

12
Feb


Brand Experiences

CricketSA Website

Since being taken over by Fusion, the South Australian Cricket Association website has been incredibly successful. The current website is the second evolution; the initial website was starting to look tired due to changing technology such as faster internet speeds and increasing monitor sizes. Read more

12
Feb


News

Google Mini

Fusion are one of the first companies to update our hosting servers to incorporate a Google Mini search server. Read more

12
Feb


Our Thinking

Konica Minolta LCR

Konica Minolta’s global learning requirements were being managed by individual regions with no central database from which to draw material or update new content. Content was being changed all the time, causing multilingual issues, so the Konica Minolta team came to Fusion for help. Read more

12
Feb


Brand Experiences

National Pharmacies Website

Fusion have recently undertaken a refresh of National Pharmacies consumer website. A store locator powered by Google Maps now enables people to easily find their closest pharmacy or optical outlet. Users can sign up online for the e-newsletter to recieve special offers as well as enter competitions directly through the website. Read more

12
Feb


Brand Experiences

Negociants Australia Website

With branch offices in the USA, UK, Australia and NZ, Negociants International is one of the world’s pre-eminent premium wine exporters. We recently launched a redeveloped version of Negociants Australia’s national division website that focuses on making it easy for customers and employees to find valuable information about the Negociants international wine portfolio quickly. Read more

12
Feb


News

Social Club Go-Karting Night

Fusion petrol heads turned up in force for the recent Social Club Go-Karting night. Held at Kartmania, Gepps Cross, teams of two were created and took turns to burn around the track. There was a lot of fun and good-natured posturing happening, with one team even losing their front wheel, which created a lot of laughter. The overall winner was the developer team of Ben & Bevan, who nudged past the other teams to claim victory on the very last corner - congratulations guys! Read more

12
Feb


News

The new Fusion website is live

The Fusion website has been a long time coming, but is finally live! Read more

11
Feb


Brand Experiences

Air Warfare Destroyer Alliance Website

As the largest naval shipbuilding project ever undertaken in Australia, the multi-year, $8 billion Air Warfare Destroyer (AWD) project is being delivered by the AWD Alliance made up of the Defence Materiel Organisation (DMO), ASC and Raytheon Australia. With the first ship scheduled to be handed over in 2014, the AWD project will deliver in a timely and efficient manner an affordable, effective, flexible and sustainable air warfare destroyer capability for the security of Australia. Read more

11
Feb


Awards

Australian Institute of Architects Awards

The Rundle Lantern won three category awards in the recent 2009 South Australian Architecture Awards. Read more

11
Feb


Brand Experiences

HeapsGoodSA Integrated Campaign

The GFC has impacted the ways in which many Marketing Managers spend their budgets to connect with their markets. Read more

11
Feb


Brand Experiences

Savings&Loans Green Statements

Savings&Loans needed to change member attitudes to paper account statments, encouraging them to sign up for e-statements in line with their corporate green policy aimed at reducing printing expenses. Read more

26
Jun


News

CricketSA Auction Site

Fusion recently helped the South Australian Cricket Association (SACA) create an equitable way for their members to secure a piece of Adelaide Oval history. Read more

26
Jun


News

DTED gateway hits million mark

The Fusion-developed Department of Trade and Economic Development’s (DTED) southaustralia.biz business gateway website has recorded more than 1 million visits in the 18 months since its launch, with a 200% increase in traffic in its first 30 days of operation. Read more

26
Jun


Brand Experiences

facebook: Marketer's friend or foe?

Obviously facebook is currently very successful, but what is it, why are people using it, and how can you add facebook activity to your branding toolkit? Read more

26
Jun


Brand Experiences

Flinders University Prospectus

The redesign of the Flinders International course guides was an opportune time to effectively position Flinders as a preferred international university brand. We identified an opportunity to help the university to streamline and centralise course information through Helium©, Fusion’s Content Management System. Read more

26
Jun


Brand Experiences

Property Council of Australia

The result is a content-rich portal that services PCA’s national and state-based divisions, highlighting the raft of information PCA produces and distributes for its advocacy role in championing the interests of the property sector. Read more

26
Jun


Brand Experiences

Rundle Lantern Simulator

The Rundle Lantern Simulator is the next step in the Adelaide City Council’s (ACC) innovative plan to enliven the city centre and create a community masterpiece of digital urban art. Read more

26
Jun


Brand Experiences

SA Water Interactive House

The recently launched SA Water Interactive House enables householders to calculate their weekly water use and access easy ways to save water around the home. The Interactive House and Garden has more than 35 helpful hints and tips for saving water in and around the home, including how to care for our wastewater network. Read more

26
Jun


News

Social Club Carpark Cinema

In February, Fusion held its very own 'outdoor' cinema night. The double feature of Wall-E and the Dark Knight was conducted on ‘the water-friendly lawns’ in the Fusion carpark, with Maltesers, popcorn and refreshments supplied to the Fusion 'family'. There were plenty of kids on hand to cause chaos during Wall-E, and everyone had a great time! Read more

26
Jun


Brand Experiences

StudyAdelaide

StudyAdelaide is funded by the State Government’s Department of Further Education, Employment Science and Technology (DFEEST), the Adelaide City Council, 36 private education institutes and South Australia’s public universities: The Univer StudyAdelaide is charged with developing and expanding South Australia’s share of the national education export market, promoting Adelaide as a centre of education excellence and highlighting the many advantages for international students who choose to live, study and work in Adelaide. In the past decade, SA’s international education industry is the 4th largest export earner, generating $741 million to the state’s economy last financial year; increasing 16.5% from 2006/07. Adelaide continues to attract record numbers of international students, with more than 32,000 expected to choose Adelaide as their study destination in 2009. This represents an increase of 14 per cent on 2008 figures, and demonstrates the vital role StudyAdelaide plays in positioning Adelaide as an education ‘destination’. Read more

25
Jun


Brand Experiences

SPW Mixed Campaign

In February 1999, two schools became one with the merge of St Peters Parish School of Glenelg and Woodlands Anglican School for Girls. Read more

11
Dec


News

AADC Awards Night

Fusion were proud to be nominated as finalists across a number of Adelaide Advertising & Design Awards (AADC) categories this year. Categories included: Typography - Adelaide Festival of Arts, Website - southaustralia.biz, Experiential Campaign- Savings & Loans and Mixed Media Campaign nominations - Adelaide Festival of Arts and Savings & Loans Annual Report. Read more

11
Dec


Brand Experiences

Council Facebook Application

With the global phenomenon that is facebook poking its head into the lives of people from all walks of life, it’s no wonder that clients are identifying the need to seek out opportunities to promote their products and services through such a popular social media platform. Read more

11
Dec


Brand Experiences

Fusion Branding Process

Fusion have helped clients such as the Jam Factory, DMAW Lawyers, St Peters Woodlands Grammar School, DTED and easyflowers.com to establish their brand positioning – a vital marketing process in today’s information-rich world. Read more

11
Dec


Brand Experiences

iPhone applications

With record sales (end September Quarter, 2008) of almost 7 million devices globally, the Apple iphone is revolutionising the way people use mobile phones. No longer a mere spoken communication tool, the iPhone is a modern-day platform for applications that can be customised to any organisation’s needs. Read more

11
Dec


Brand Experiences

Krix Integrated Campaign

Fusion guided Krix through a branding process that created an understanding of their current brand and enabled them to reposition themselves in a unique market space. The brand identity was refined through this process, and was then applied to a redesign of all communication and marketing collateral. Fusion redesigned an A4 product brochure into a prestige DVD-sized booklet that communicates the upmarket product range and wrote copy that set the tone for all future brand communications. Read more

11
Dec


Brand Experiences

National Pharmacies Intranet

National Pharmacies had an Intranet that was being ignored by employees due to it being difficult to use and lacking up-to-date content and functionality. The Intranet was not being managed effectively as content administrators found it difficult to add fresh content due to the complicated nature of the content management system (CMS) that was in place. Read more

11
Dec


Brand Experiences

Philmac website

The Philmac website required the provision of relevant regionalised product information. Read more

11
Dec


News

Rundle Lantern Launch

The culmination of 18 months of hard work, a highly innovative Fusion project was realised on 24 October 2008 with the much-anticipated launch of the Rundle Lantern. The Adelaide City Council Mayor and councillors opened the event, with the motion graphics and soundscape created by Fusion. Read more

11
Dec


Brand Experiences

Santos LMS

Previously, Santos were using classroom-based training programs that were expensive and ineffective. With approximately 5000 people being trained every year, Santos required an innovative solution to their training requirements. Read more

11
Dec


Brand Experiences

Savings & Loans Annual Report

For the Savings & Loans Annual and Corporate Social Responsibility (CSR) reports, Fusion recommended that Savings & Loans include their community in the creation of content. Read more

11
Dec


Brand Experiences

Savings & Loans Website

Savings & Loans approached Fusion to undertake a major redevelopment of their website in order to reflect their new brand identity, while also adding user-friendly functionality to benefit members. Read more

11
Dec


News

The GLF

Early this year, Fusion’s David Zhu embarked on the Governor’s Leadership Foundation (GLF) program. The program, the brainchild of the Leaders Institute of South Australia, seeks to establish a network of highly capable leaders throughout organisations and the broader community of South Australia. Read more

18
Apr


Brand Experiences

Austereo Annual Report

The second year Austereo asked us to design their annual report, they wanted something a little bit different. Read more

18
Apr


News

Business SA Networking Event

Recently Fusion had the opportunity to host over 200 South Australian Business leaders in our studio, as part of Business SA’s series of networking events. Read more

18
Apr


Brand Experiences

Place Magazine

For many years now Fusion has worked with the Royal Institute of Architects, branding their annual award presentation night. Read more

18
Apr


News

SA Great Board Appointment

Fusion’s John Chaplin was recently nominated by leading state business and media personalities to join the Board of SA Great. He has accepted the three year term and is excited about the strategic direction SA Great is taking. Read more

18
Apr


Brand Experiences

SA Lotteries Extranet

The Extranet is a secure website with Agency only access and it has become the primary communication tool to reach the 530 agencies located across South Australia. Read more

18
Apr


Brand Experiences

SA Lotteries Website

Trawling through scores of web-server log-files may not sound like the most fun activity in redesigning a website, but this is where we found the best insight for changes to SA Lotteries corporate site. Read more

18
Apr


Brand Experiences

SA Water Exhibition Design

We felt SA Water needed a display that encouraged people to conserve water without preaching or shouting at them. We helped them captivate showgoers with an interactive experience that helped them learn about saving water in a “grass roots” kind of way. Read more

18
Apr


Brand Experiences

SA Water Recruitment Branding

Like many other South Australian businesses, SA Water has taken its search for high quality employees to an international audience. Part of their campaign to attract the best candidates was participation in UK recruitment fairs. Read more

18
Apr


Brand Experiences

southaustralia.biz

The Department of Trade and Economic Development had over 15 websites offering information on business in South Australia. Realising this made it complicated for visitors to source the information they required, DTED asked Fusion to take on the challenge of merging 15 websites into one business gateway. This we achieved – creating www.southaustralia.biz. Read more

18
Apr


Brand Experiences

State Theatre TV Commercial

We wanted to broaden HAMLET’s appeal beyond typical Shakespeare theatre lovers. We achieved this with a single photo – and an engaging idea. Read more

18
Apr


News

Trees for Life Newsletter

Trees for Life wanted a redevelopment of their quarterly newsletter, Releaf. Read more

17
Apr


Brand Experiences

Adelaide Festival of Arts

Each Biannual Adelaide Festival of Arts needs to be positioned as more dynamic and engaging than the cluster of alternative arts events which surround it. Knowing this, Artistic Director Brett Sheehy came to Fusion with a commissioned 3D object by artist Michael Kutschbach. It was our job to bring it to life. Our response was to create intrigue by representing it as realistically as possible in a neutral environment. Read more

17
Apr


Brand Experiences

Rundle Lantern

Fusion were one of six firms invited to pitch for the opportunity to invigorate the corner of Pulteney and Rundle Streets, creating a gateway to Rundle Mall. We were a definite “wild card”, the only non-architectural firm asked to submit concepts. Read more

12
Dec


Life @ Fusion

Christmas party

The hair was let down, or added on (depending on the situation) and the dancers came out to boogie as we celebrated our Chritmas party this month. Read more

12
Dec


Life @ Fusion

Our tunes of choice

With the help of itunes you can listen to what we are playing in the studio. Read more

28
Nov


Life @ Fusion

A night at the Theatre

The Fusion team and clients recently enjoyed a night out at the State Theatre. The night started off elegantly with drinks and finger food in the shade of the rotunda in Elder Park. Read more

02
Nov


Brand Experiences

Advertising Krix

Krix manufactures a large range of high quality loudspeakers for home and commercial use. Read more

02
Nov


Brand Experiences

Measurement Engineering Australia

Challenge: MEA were having an identity crisis. They were using two logos, one that spelt out their name, Measurement Engineering Australia and an abbreviation MEA. Sometimes they used both, other times just one. They wanted to launch a marketing campaign and redesign their website, so they came to us. Read more

02
Nov


Brand Experiences

Study Adelaide viral campaign

Study Adelaide promotes the benefits of studying in Adelaide to overseas students. Study Adelaide represents a wide range of educational institutions including the Darren Lehmann Cricket Academy. Darren Lehmann is a popular Australian cricket player, particularly in India; you may also know him as Boof. Read more

31
Oct


Our Thinking

10 tips to improve your website

The Internet is now recognised as a mainstream media type, with research suggesting the average person’s Internet use is surpassing time spent in front of the television. With this in mind, make your business’s website more effective with the following 10 tips from Damien Mair, Fusion Principal. Read more

31
Oct


Brand Experiences

Blue sky day at Austereo

As a listed public company Austereo needs to publish an annual report every financial year. Read more

31
Oct


Brand Experiences

Dodgy ladders viral campaign

Challenge: Bailey Ladders’ advertising agency wanted to create an online viral campaign for their client. The online offering would run in conjunction with staged events, press ads and motorcycle billboards. The agency approach us to develop and manage a website that would be found really easily, engage audience participation and create a viral-like referral effect spreading information about Bailey Ladders. Read more

31
Oct


Fusion News

Four AGDA awards won

We enjoyed the lamb at the AGDA national awards held in Canberra recently. With comedian Shaun Micallef hosting the night there was plenty of laughter in The Great Hall at Parliament House. Read more

31
Oct


Fusion News

Network Now with UniSA

The University of South Australia (Uni SA) is in its third year of running a highly successful networking event. Titled “Network Now” the University brings together students, graduates and alumni industry leaders together for a dinner. This opportunity helps prepare the students for the next step into industry. Read more

31
Oct


Life @ Fusion

Supporting World Vision

Having just had one of the driest and warmest winters on record, our team has been hitting the soft drink. The proceeds from this fizzy quencher are used to support children in developing countries. This year we have purchased; two emergency packs for families in Lebanon, blankets for Zambia, school supplies for Cambodia, clean water in Kenya and a goat in Myanmar. Read more

31
Oct


Brand Experiences

Tailored intranet for Credit Union

Savings and Loans is one of Australia’s largest member owned credit unions with 160,000 members and over $1 billion in assets. They have been putting member service ahead of profits since 1949. Read more

31
Oct


Brand Experiences

The Quay to life

Challenge: Urban Construct required a new advertising agency. Their Port Adelaide redevelopment Newport Quays was well underway and the project needed greater promotion with a fresh, innovative approach. With a controversial pitch outlining that we are not an adverting agency, and don’t think like them, we won over the client. The first project was to generate an advertising print campaign to 'promote with urgency' the final properties remaining on the market for Stage 1 Edgewater. Read more

31
Oct


Our Thinking

Web trends

When we are on the internet we are giving our precious time to the websites we visit. Business websites have to be totally customer focused and make access to information easier and more interesting. One of our principles, Damien Mair explains four online technology trends that display real customer focus. Read more

22
Jun


Latest News

8 AADC awards won in multiple categories

We went home with hands full of awards from the 29th Adelaide Advertising and Design Club Awards. Read more

22
Jun


Brand Experiences

Accounting image updated

Challenge: Le Cornu Lewis Hancock provides quality personalised financial services to family owned businesses. They are a traditional accounting firm. One of the founding partners from Le Cornu Lewis Hancock approached us to update their brand identity. Needing to convince other partners of the branding issues we meet with them to pitch for the work. They came on board and wanted to refresh their existing identity. Read more

22
Jun


Film & Television

Brilliant blend brand gets moving

Challenge We were engaged to bring to life SA Tourism's new logo with the campaign pitch "South Australia - A brilliant blend". The client wanted the logo to animate, this would become integral to the new campaign. Read more

22
Jun


Latest News

DO-DA joins us

Graphic designer, Gavin Klose, and his team from DO-DA, have joined us. Read more

22
Jun


Latest News

Our World Vision child writes

With a thirsty team of 28 we bulk buy soft drinks for the team to purchase for a nominal fee. The profits from this venture are used to support children in developing counties. Through World Vision we purchased two immunisations for children in India and a piglet was bought for a village in Burma. We now sponsor a child named Berihu. Read more

16
May


Film & Television

Bridgestone - Turanza TV commercial

Challenge Ernie Clark engaged our Film and TV team for the second commercial in the Bridgestone series. Ernie and the agency needed the commercial to be edited together to tell a compelling and effect story. Read more

16
May


Film & Television

Creating a 3D animating character

Challenge SA Lotteries' advertising agency had come up with a strap line, "You don't know how lucky you'd be until you scratch a money bee." The agency wanted a commercial with an animating bee being scratched by a hand. The bee character was to have the feeling of being warm loveable and cute, but not babyish. The bee had to have personality, and not be a wacky mistrustful character. Fusion brought these ideas to fruition. Read more

16
May


Internet & Interactive

Electranet's Intranet improves communication

Electranet operates and manages the electricity transmission network throughout South Australia. Read more

16
May


Design & Branding

Harkk brand and marketing strategy

Harkk design and manufacture a range of elegant architectural products including screens, bollards and lights. Read more

16
May


Latest News

iBot commercial wins prestigious INMA award

The TV commercial for iBot - The Ultimate Robot, won first prize at the 71st international newspaper marketing awards (INMA) this April in Chicago. Aimed at the youth market, the commercial promoted the programmable robot built from components given away with The Advertiser/Sunday Mail. Read more

16
May


Design & Branding

Improving Adelaide's market position

Education Adelaide is an organisation marketing Adelaide as a study destination. Read more

16
May


Latest News

Microsoft certified partners

We are proud to announce we have been accredited as a Microsoft Certified Partner. Microsoft runs a special partner and developer program to promote quality assurance. This provides accreditation to partners who develop and market solutions based on Microsoft platforms and technologies. Read more

16
May


Knowledge

People read online in an F shape

From your own experience you know that reading a computer screen is very different from reading a book. A recent study by Jakob Nielson found that people read website content in an ‘F’ shaped pattern. Nielson recorded 232 people looking at web pages with eye tracking software. The typical pattern common with most readers was an F shape showing scanning behaviour instead of deliberate reading. Read more

16
May


Film & Television

SA Tourism - Limestone Coast & Fleurieu Peninsula TV commercial

Challenge We were engaged to create a branding commercial for the Limestone Coast and Fleurieu Peninsula regions for SA Tourism. The brief was, "Great reds, fine whites and brilliant blues." The treatment needed to have it's own personality for the region yet be sensitive to other materials that had been created for the campaign. The commercial was compiled from the existing library of SA Tourism footage. Read more

16
May


Internet & Interactive

Savings and Loans makes the most of the Internet

Savings and Loans is one of Australia’s largest member owned credit unions with 160,000 members and over $1 billion in assets. They have been putting member service ahead of profits since 1949. Read more

16
May


Design & Branding

Street signage with style and function

Designer/Maker Greg Healey approached us with a design challenge. Read more

16
May


Design & Branding

The right bilingual communication

To increase cultural awareness and understanding between Australia and China the Chinese Embassy in Australia has organised for 2006, a festival of cultural events titled Experience China. The festival celebrates and showcases Chinese artistic endeavours. Starting off with Chinese New Year celebrations the year long program includes performances, exhibitions, Chinese film week and a forum for Chinese tourism, literature and the media. Read more

23
Mar


Film & Television

Bridgestone Television Commercial

Fusion has recently completed the post production and visual effects on a series of National branding commercials for Bridgestone. Read more

23
Mar


Film & Television

Great Southern Rail TV Commercial

Fusion has just completed the post production on the new Branding Commercial for Great Southern Rail. Read more

02
Feb


Design & Branding

AARNet's annual report communicates change

AARNet is a not for profit organisation with multiple research and university based investors. AARNet develops and provides a highly advanced network of Internet services to its shareholders. Read more

20
Jan


Design & Branding

A new lease of life for Krix

Loudspeaker manufacturer Krix, has new branding to compete successfully against international competition, but the makeover has also enlivened the team and increased sales. Read more

20
Jan


Latest News

Fusion expands into the third dimension

Fusion have announced their expansion into the 3D and visual effects (VFX) arena. Damien Thaller, 3D concept artist approached Fusion with the grand vision of expanding their design savvy post production team to include 3D and VFX. He has now partnered with current Fusion directors to create one of the most dynamic and diversely skilled post production and VFX teams in their field that can tackle any challenge for both Advertising and Film. Read more

20
Jan


Latest News

Fusion wins National and State business awards

Fusion, has come 48th in the national 2005 Deloitte Technology Fast 50 awards, achieving 58 per cent revenue growth over the last three years. Fusion is proud to be the 5th placed South Australian based business. Read more

20
Jan


Internet & Interactive

Savings & Loans Annual Report CD-ROM

Savings & Loans Credit Union wanted to explore new technologies and media formats to present their annual report to their members and stakeholders. The Credit Union was looking for a refreshing and informative way that was more compelling, persuasive and engaging to experience over traditional printed annual reports. Read more

20
Jan


Internet & Interactive

Shiels' customers shop online

Established in 1948, Shiels Jewellers has established a reputation for quality value and range. The well known Albert Bensimon has put a face to the brand and is famous for the no hoo haa advertising campaign that has established Shiels as a quality discount jewellery store. Read more

19
Jan


Knowledge

Effective e-commerce sales

What is e-commerce? The term e-commerce covers the diverse business activities and functions that can occur over the Internet. This can be advertising and sales, communication, employee management, accounting, production management, supply and fulfillment procedures. Big businesses has been quick to adopt e-commerce over the last ten years as it offers significant costs savings and e-commerce sales offer an added form of revenue. In the U.S. e-commerce sales alone, have grown over 25% a quarter every year. Read more

19
Jan


Film & Television

Eventful Adelaide TV Commercial

At recent industry celebrations there was a buzz about this new SA Tourism commercial. Read more

19
Jan


Latest News

Fusion has moved to bigger offices

Fusion has moved to 99 Carrington Street, Adelaide. The new warehouse style studio provides covered client parking, 2 high definition post production suites, multiple meeting areas and special facilities for our 20+ design, strategy and technology teams. Read more

19
Jan


Latest News

High Definition at Fusion

Fusion has recently expanded it's film and televsion services offering two high definition editing and effects suites with in house Sony HD CAM equipment with CINEALTA 24p capability. This makes Fusion one of only two production houses in Adelaide offering full time High Definition post production. Read more

18
Jan


Design & Branding

Adding colour to Adelaide Airport

Everybody in Adelaide is excited by the prospect of having a new contemporary designed airport where you don't have to walk on the tarmac to get to your plane. Read more

18
Jan


Internet & Interactive

Helium website launched

Helium® is a website content management system designed and developed by Fusion. Helium® permits you to easily create, edit and publish your own website content without any technical knowledge. Read more

18
Jan


Film & Television

iBot TV Commercial

Advertising agency KWP! engaged Fusion to bring the iBot robot to life on the TV screen and help capture it's difficult target market. Fusion directed and shot the robot on HDCAM and then created a stylised treatment that has the Robot duel with an old-school type robot. Read more

18
Jan


Film & Television

Opening titles for Feature Film ‘Elephant Tales’

Challenge With an open brief, we were engaged to produce the opening title sequence for Mario Andreacchio’s feature film ‘Elephant Tales’. Written and directed by Mario Andreacchio (Paradise Found, Napoleon, The Real Macaw), Elephant Tales is a moving and magical tale of two elephant brothers in search of their mother, and the menagerie of wild creatures they encounter along the way. Read more

18
Jan


Internet & Interactive

Santos website saves time

Australia's largest oil and gas company wanted to minimise the effort and costs of managing their corporate website. Read more

18
Jan


Film & Television

The Caterpillar Wish - Subtle type

Fusion has recently completed the opening Title Sequence for feature film 'The Caterpillar Wish' distributed by Palace Films (to be released mid 2006). The brief from Wish Productions was simply “everything is not quite what it seems” in this sleepy dockside town. Read more

18
Jan


Internet & Interactive

Travel.com website redesign increases sales

Australia's number one travel portal Travel.com.au, required an extensive redesign to improve the online customer experience and invigorate sales. Read more

18
Jan


Film & Television

Yalumba Talk Eat Live Laugh Cinema Commercial

The advertising agency KWP! approached Fusion with the grand vision of bringing the characters they developed for Yalumba, to life on the big screen. Read more

10
Jan


Internet & Interactive

KonicaMinolta website merges companies

When world renowned imaging companies Konica and Minolta joined forces, they required a series of websites in just two weeks to globally rollout the merger. Read more

04
Jan


Latest News

Fusion turns 10

In 1995 two bright eyed university graduates, John Chaplin and Damien Mair hung out in a spare bedroom with a couple of Macs and some big visions. The vision was Fusion, a business marrying design integrity with the latest technology. Ten years and a lot of hard work later, Fusion has grown to 26 team members and has delivered more than 500 solutions that have improved their clients businesses and won many awards. Read more