27
May


Digital Strategy, Our Thinking

Driving Digital Strategy

When was the last time you took a drive in a car without a destination in mind? Read more

13
Sep


Branding, Film & Television, Projects, Social Media

HeapsGood Television Commercial

We worked with AdvantageSA to ask young South Australians, what made up a 'Heaps Good Day' in their lives in the State. Read more

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06
Mar


Mobile, Projects, Technology, User Experience

Our Nation iPad App

The Our Nation App generates scenarios based on Australia's economic and demographic trend data. Read more

01
Feb


Social Media, Thinking, User Experience

Not so flawless Facebook

Despite having over 800 million people actively using Facebook, Facebook's user interface has some problems. Facebook is meant to be helping us connect and find our friends, but its search function is actually hindering this fundamental process. Read more

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06
Sep


Life @ Fusion

We have moved

We have moved, (but the office isn't completely finished). The builders did, and are still doing a great job after hours. The amount of work they completed within five weeks was fairly astounding. Read more

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05
Aug


Life @ Fusion

Moving office process begins

It's official, Level 2, 199a Rundle street is going to be our new office. On one hand we are relieved the search is over, but now the real work begins. We have a beautiful shell of a space to fit out, the old floor boards, high ceilings and timber windows add so much character and warmth. I love how the winter sun streams into the place. Read more

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01
Aug


Life @ Fusion

We are moving

The landlord has sold the building and we have to move out. As much as moving can be a real pain, as one door closes another one opens. So we are viewing the move as an opportunity to find a home for Fusion that will be the best yet. Read more

3 Comments 

06
May


Technology, Thinking

The iPad - First Impressions

The iPad - First Impressions from the Fusion fanboy. Read more

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04
Mar


Awards, Projects, User Experience

Santos website wins Investor Relations award

After coming 6th in the 2008 AIRA (Australian Investor Relations Association) awards the Santos website has been presented with second place for 2009, making it one of the best investor relations websites made by an Australasian company. We are proud of this achievement. Read more

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24
Feb


Accessibility, Projects, Thinking, User Experience

Visitors from planet earth

Currently in the office we have some visitors from another place. These visitors are helping us out. They are not visitors from planet Geek with skills in coding, knowing new and amazing languages. Read more

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17
Nov


Projects, User Experience

Negociants Australia iPhone B2B website

Fusion has just put the finishing touches on an iPhone website for Negociants Australia, one of the nations leading fine wine importers. The website is specifically designed for use by Negociants national reps to easily locate and forward files from their iPhones while they are out in the field. Read more

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16
Nov


Thinking, User Experience

Digital Strategy - The end is the beginning

Many websites start off with the best of intentions (often with a solid strategy behind them); however, the launch of the new website is often treated as reaching a destination rather than the beginning of the journey. If you get into this mindset, things will start to fall apart. Read more

1 Comment 

02
Sep


Projects, Social Media

Heart and soul of Australian winemaking online

Fusion has just finished and launched a shiny (no...a well cellared) website for Australia's First Families of Wine (AFFW), an exciting initiative created by 12 family owned Australian wineries. Read more

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21
Jul


Social Media

Checkfacebook.com... a great tool for marketers

A client we are working with on Facebook strategy and implementation work asked a great question the other day, "Is there an easy way to find out how many people are using Facebook in Australia, and what the makeup of the audience is?". Read more

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17
Jul


Helium, Projects

Air Warfare Destroyer Alliance website hits the target

One of the largest defence projects in Australia is the construction of three Hobart Class Air Warfare Destroyers (AWDs). Despite the scale and visibility of the project, the AWD Alliance's original website was falling short in many areas. The AWD Alliance engaged Fusion to overhaul its website, designing it from the ground up to be the AWD Alliance's core strategic communications platform. Read more

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15
Jul


Helium, Projects

EasyData - What's the State of the State?

Fusion were recently engaged by Department of Trade and Economic Development (DTED) to plan, design and develop a data enquiry web application that aggregates a vast array of economic, social and environmental indicators. Read more

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13
Jul


Media Coverage

Our Heapsgood campaign on ACA

Our Heapsgood brand campaign was recently covered by A Current Affair. From the feedback we received via friends and family, it seems that many people are still watching the old analogue box and tuning into ACA. Read more

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22
Jun


Awards, Projects, Rundle Lantern

Rundle Lantern Scoops SA Architecture Awards

Fusion is excited to announce that the Rundle Lantern won three category awards in the recent 2009 South Australian Architecture Awards. Created by Fusion for the Adelaide City Council, the Rundle Lantern was awarded in the categories of Urban Design, Collaborative design and the prestigious Adelaide Prize. Read more

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15
Jun


Projects, User Experience

Negociants Australia website launched

We have just launched a new version of Negociants Australia's website that is focused on making it easy for their customers and their employees to quickly find valuable information about their international wine portfolio. Read more

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26
May


Projects

Fusion helps deliver Santos’ growth story

We recently redesigned and upgraded the Santos corporate website from Helium 2.0 to version 3.0 in order to incorporate a higher level of functionality. Read more

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23
Mar


User Experience

Can happy parking increase sales?

Its not often that you come across innovation in a carpark, but I was blown away the recently when I pulled into a local carpark, and it looked like someone had forgotten to pull the christmas decorations down. After a double-take, I realised that the christmas tree effect was created by a series of strategically aligned, ceiling mounted lights that glowed red if a car was occupying the space below, and green to designate an empty space. Read more

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22
Mar


Projects

SA Water Interactive House

The recently launched SA Water Interactive House enables householders to calculate their weekly water use and access easy ways to save water around the home. The Interactive House and Garden has more than 35 helpful hints and tips for saving water in and around the home, including how to care for our wastewater network. Read more

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14
Mar


Projects, Rundle Lantern, User Experience

Rundle Lantern Simulator Rich Media Application

The Rundle Lantern Simulator is the next step in the Adelaide City Council’s innovative plan to enliven the city centre and create a community masterpiece of digital urban art. Read more

1 Comment 

10
Mar


Helium, Projects

Flinders University Prospectus published

The redesign of the Flinders International course guides was an opportune time to effectively position Flinders as a preferred international university brand. We identified an opportunity to help the university streamline and centralise course information through Helium©, Fusion’s Content Management System. Read more

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04
Mar


Social Media, Thinking

Facebook: Marketers friend or foe?

Over 5 Million Australians are now on Facebook. With 175 million active participants, its easy to see how its the 5th most trafficked website in the world and the 3rd highest trafficked website in Australia. Yes its successful, but what is it, why are people using it, and how can you add Facebook activities to your branding toolkit? Read more

1 Comment 

27
Feb


Projects, Rundle Lantern

Lantern La Lumiere launch

Over 100 people were at the Rundle Lantern Lantern La Lumiere Fringe event last night. The digital work of 20 artists (that runs for a total of 28 mins), will play every hour for the duration of the Fringe. The Lord Mayor opened the event and gave a nice big thanks to Fusion for our hard work, naming individuals for their help with workshops, processing work, and scheduling. Well done guys! Read more

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28
Jan


Projects

State Government portal passes 1 Million visits

Southaustralia.biz, the Fusion created gateway to Government, has proven to be an online success story for South Australia. Read more

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12
Jan


Helium, Projects

Property Council of Australia's nationwide presence

The Property Council of Australia's nationwide online presence makes use of Web 2.0 concepts and technologies in the form of Blogs, YouTube videos, Google maps, a microsite engine and Podcasts, ensuring a rich and informative web experience. Read more

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11
Dec


Projects, Social Media

Adelaide City Council Facebook Application

With the global phenomenon that is facebook poking its head into the lives of people from all walks of life, it’s no wonder that clients are identifying the need to seek out opportunities to promote their products and services through such a popular social media platform. Read more

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01
Dec


.NET, Helium, Projects

Savings & Loans website launched

Savings & Loans engaged Fusion to undertake a major redevelopment of their website in order to reflect their new brand identity, while also adding user-friendly functionality for their members. Read more

25
May


Projects

SA Water Recruitment Branding

Like many other South Australian businesses, SA Water has taken its search for high quality employees to an international audience. Part of their campaign to attract the best candidates was participation in UK recruitment fairs. Read more

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12
May


Projects

Southaustralia.biz launched

The Department of Trade and Economic Development had over 15 websites offering information on business in South Australia. Read more

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04
May


Projects

Helping SA Lotteries deliver the winning numbers

Trawling through scores of web-server log-files may not sound like the most fun activity in redesigning a website, but this is where we found the best insight for changes to SA Lotteries corporate site. Read more

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04
May


Fusion Supports

Rebranding Releaf - Trees for Life Newsletter

Trees for Life wanted a redevelopment of their quarterly newsletter, Releaf. Our approach was to use their newsletter as a vehicle to position Trees for Life as a goodwill brand of choice. Read more

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04
May


Fusion Supports, Life @ Fusion

SA Great Board Appointment

Fusion’s John Chaplin was recently nominated by leading state business and media personalities to join the Board of SA Great. Read more

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15
Dec


Awards, Life @ Fusion

Four awards won at the AGDA's

We enjoyed the lamb at the AGDA national awards held in Canberra recently. With comedian Shaun Micallef hosting the night there was plenty of laughter in The Great Hall at Parliament House. Read more

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11
Dec


Social Media, Thinking

Customer focused web trends

When we are on the internet we are giving our precious time to the websites we visit. Business websites have to be totally customer focused and make access to information easier and more interesting Read more

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10
Dec


Projects

Accounting image updated

Le Cornu Lewis Hancock provides quality personalised financial services to family owned businesses. One of the founding partners from Le Cornu Lewis Hancock approached us to update their brand identity. Read more

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04
Dec


Accessibility, Thinking

10 tips to improve your website

The Internet is now recognised as a mainstream media type, with research suggesting the average person’s Internet use is surpassing time spent in front of the television. Read more

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04
Dec


Life @ Fusion

A night at the Theatre

The Fusion team and clients recently enjoyed a night out at the State Theatre. The night started off elegantly with drinks and finger food in the shade of the rotunda in Elder Park. Read more

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04
Dec


Fusion Supports

Network Now with UniSA

The University of South Australia (Uni SA) is in its third year of running a highly successful networking event branded “Network Now”. Read more

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04
Dec


Fusion Supports

Supporting World Vision

Having just had one of the driest and warmest winters on record, our team has been hitting the soft drink. The proceeds from this fizzy quencher are used to support children in developing countries. Read more

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03
Dec


Life @ Fusion

Our itunes of choice

With the help of itunes you can listen to what we are playing in the Fusion studio. Read more

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21
Aug


Accessibility, Thinking, User Experience

People read online in an F shape

From your own experience you know that reading a computer screen is very different from reading a book. A recent study by Jakob Nielsen found that people read website content in an ‘F’ shaped pattern. Read more

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28
Mar


Life @ Fusion

Fusion turns Ten

In 1995 two bright eyed university graduates, John Chaplin and Damien Mair hung out in a spare bedroom with a couple of Macs and some big visions. The vision was Fusion, a business marrying design integrity with the latest technology. Read more

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23
Mar


Projects

AARNet's annual report communicates change

With a new CEO and new vision for the future, AARNet required their 2004 annual report to reflect change in the organisation. Read more

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10
Mar


Projects

Savings & Loans Annual Report goes Digital

Savings & Loans wanted to explore new technologies and media formats to present their annual report to their members and stakeholders. Read more

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09
Mar


Projects

Adding colour to Adelaide Airport

Everybody in Adelaide is excited by the prospect of having a new contemporary designed airport where you don't have to walk on the tarmac to get to your plane. Read more